We have seen a good number of marketing techniques have been introduced over the years. Some of them have helped marketers a lot, while some of them fall short of expectations. Solo ads have been immensely popular among marketers who want to expand the reach of their business. But are solo ads worth it?
Yes, compared to the money you spend on solo ads, the outcome you are supposed to have will be satisfying. Even though solo ads are not the best when it comes to conversion, if you can choose the right seller and go with the correct process, you can make solo ads work for your business.
Do you have a compact guide about solo ads so you can determine whether the marketing technique is good for your business? You have come to the right place!
Table of Contents
A solo ad is an e-mail-based marketing solution where marketers buy email lists from sellers and send promotional elements. For example, let’s say you want your targeted audience to sign up for your email newsletter. You can get email lists from the authorized sellers. They will send promotional emails to your potential customers on behalf of your business.
In other words, you can also consider solo ads as paid advertising, similar to Facebook or Google ads, where you pay a certain amount based on clicks or specific activities from your audience. As email marketing is still very effective, solo ads perform better as far as paid marketing is concerned.
First, you should choose a reputed solo ads service provider who can bring you the quality email lists you have always wanted. You need to pay a certain amount of money in order based on how the service provider changes. However, the option is to choose a package based on the number of traffic you have to your landing pages.
You need content to promote once you are done with the service provider. Not only that, the content should add value to the person you are supposed to send mail to. And here is where the importance of crafting ad copies comes in.
After you create the ad copies, the solo ads service provider will send emails on behalf of your business.
But now the question is, where do you find the best solo ad sellers? Check the list below;
So, you can have both a marketplace and an individual service provider to purchase solo ads. But you should choose the solo ads seller that can deliver quality lists for multiple types of solo ads based on your niche.
Now, this makes sense. There are a good number of marketing methods, but why should you choose solo ads to promote your business? Well, here’s what we have found out;
You don’t need to spend too much money in order to make solo ads work for your business. Plus, the conversion rate you are supposed to achieve is another noticeable factor of solo ads. But the condition is that you need quality lists that can bring you tier-1 traffic.
For example, by paying only $100, you can have 100 real and tier 1 traffic. Now the conversion rate of solo ads depends on quite a few factors, such as how authorized the solo ads seller is and how capable you are when it comes to crafting ad copies.
However, you can expect around 3.5%-4% conversion rates from the solo ads. Now, if we calculate the cost per click, it will be about $7-$9. There is always an excellent opportunity to make even more money compared to spending. Plus, the benefit of targeted reach will play a prominent role.
Marketers don’t like to bother waiting long to see the outcome of what they have done or invested. With solo ads, you don’t need to wait for a long time to see the results. If you know how email marketing works, things are supposed to make more sense to you.
People to whom your solo ads service provider sends promotional emails won’t delay taking action. No matter whether you want to sell specific products or ask people to enroll in courses.
When you have a quality email list, this can be your far most important resource to take your business to another level. With solo ads, you can purchase email lists from the sellers and then utilize them to promote your ad copies. You can drive more people to subscribe to your newsletter as well. And this will make your business promotion even easier and more effective.
If you are a marketer but don’t have a huge budget to promote your business, solo ads can be a proper solution here. The same goes for if you are in a niche with extreme online competition ( you find it hard to beat your competition in search engines).
Beyond these, you need to make sure you are well aware of your targeted audience, and only then can you make solo ads work for your business. How much money you are going to spend or your budget should be another key consideration. Make sure you track your solo ads campaign to make advanced decisions.
A reliable and reputed solo ads seller can help your business to grow. That’s why you should take enough time to choose the solo ads seller who offers detailed live campaign stats, allows lead capture page reviews, and more.
Solo ads are really worth it. But you must have a decent strategy to make things happen for your business. Moreover, you need to ensure your marketing goals align with the solo ads you tend to use. Once you get used to the solo ads, things will become more understandable to use, and you better utilize the marketing method.
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