All the Business Benefits of an IP Location Tracker

Did you know that the average bounce rate of a landing page is 70-90%?

If someone comes to your landing page and immediately leaves without clicking through, you might think that’s a lost potential conversion. But with an IP location tracker, the hope of converting those customers isn’t lost.

An IP location tracker gives you information about the people visiting your website. That information can help with everything from lead generation to improved service.

Keep reading to learn what an IP tracking tool is and how it can benefit your business.

What Is an IP Location Tracker?

IP stands for internet protocol. IP addresses are unique numbers assigned to a piece of hardware, including mobile devices, tablets, and laptops. It’s through an IP address that a device communicates with other devices.

Websites also have an IP address. When a user visits a website, their device exchanges its IP address with the IP address of the website. Through that connection, data is exchanged.

An IP tracking tool gathers that information. An IP location tracker, in particular, provides information such as the country, state, city, zip code, latitude/longitude, and area code of a website visitor.

Benefits of an IP Location Tracker

There are a number of potential benefits to accessing this type of information. Below, we go through some of these benefits in more detail.

1. Know the Location of Your Audience

An IP location tracker tells you basically all the geographic information you could possibly want to know about the people visiting your website. Knowing where your customers are located can help you better understand who your audience is. It also helps you understand where your current marketing strategies are reaching.

As a bonus, you receive this information automatically. Instead of having to collect this data manually through surveys or other forms of market research, you can receive daily, weekly, or monthly reports automatically.

2. Improve Service Based on that Knowledge

When you know where your audience is, you can better design customer service strategies that suit them. Geographic location information can provide insight into the average income and lifestyle of your clientele.

That means your marketing campaigns can be more targeted. The more targeted a campaign is the better chance of conversions.

3. Improve Local SEO

Local SEO is a form of SEO that focuses on the optimization of websites for local search results. If you’re a brick-and-mortar shop or you provide a service that’s dependent on a specific geographic location, local SEO should be an integral part of your digital marketing strategy.

Local SEO helps drive local customers to your business. But in order to know what local customers to target more or less, you need an IP tracking tool.

4. Lead Generation

Users typically leave a website within 10-20 seconds. Without an IP location tracker, you’d have no idea who those people are. This software provides insights for following up and monitoring potential conversions that you’d otherwise have no idea about.

Tech You Didn’t Know You Needed

An IP location tracker provides insights into the geographic location of people who visit your website. This can help you perfect marketing strategies, improve your local SEO, and generate more leads.

The technology that makes a business successful is constantly changing. For more insight into things like IP tracking tools, check out our Tech section regularly.