Effective communication is essential in today’s globalized world. It is easy to understand the significance of universal communications in today’s world when family, friends, and coworkers strive to connect to different parts of the globe for a multitude of various purposes and instant communication has emerged as the new norm. But how did the world end up here? Only two decades ago, we were exposed to new programs such as Skype, YouTube, and Facebook. All of which are now household names that are used on a regular basis at home and work. However, in a business setting, communication entails more than just initiating Skype and connecting to the other side of the world.
The intercultural factor contains a significant impact on the true meaning of global communication. Similarly, understanding the language and cultural differences between two people can bridge gaps and make business transactions way easier. Ensuring that an organization understands the operating customs of companies across borders can aid in the growth of its own business.
Numerous technological advances, such as the emergence of digital environments, and the internet, are among the major forces propelling the transition from international to global communication. When it comes to analyzing the changes in global communications, technology is by far the most important factor. Technology has changed dramatically, and something new appears to emerge every day. However, just because the advent of technology has facilitated communication and made it a lot faster and easier does not mean that it is always a good idea to use it in everything. As technology usage can sometimes cost you way more than your expectations.
To help overcome some of the roadblocks to global communication, the world must familiarize itself with the importance of communication. Many individuals and organizations are working collectively to spread awareness about global communications around the world. One such individual is Aaron Sherinian.
Born on March 2, 1972, in Pasadena, CA, Aaron Sherinian is best known for overseeing global communications as a weapon to strengthen economies and world peace. Sherinian graduated from Brigham Young University with honors and received a Bachelor of Arts in Political Science and Italian Literature, in 1996. He also attended Johns Hopkins University School of Advanced International Studies in Washington, D.C., to obtain his master’s degree in International Relations.
Sherinian started his career as the Managing Director of Public Affairs at the Millennium Challenge Corporation, a U.S. government development assistance agency administering poverty reduction grants totaling over $7 billion in 40 partner countries. In this capacity, he oversaw the agency’s strategic communication portfolio, public relations, and media relationships agenda.
His experience includes a decade of service with the U.S. Department of State as a Foreign Service Officer specializing in economic issues and public diplomacy. Being a perfectionist of global communications, Sherinian can communicate in French, Armenian, and Italian in addition to Spanish.
From 2017 until 2018, Sherinian served as global communications director for the Aga Khan Development Network. The Aga Khan Development Network is a company that brings together development agencies, programs, and institutions focused on the poorest parts of Africa and Asia where development efforts are still in progress. During his tenure, he helped shepherd the organization’s global communications functions into new areas of expertise.The global Jubilee celebrations of His Highness, the Aga Khan, also took place during his services.
Sherinian has served a full-time mission for The Church of Jesus Christ of Latter-day Saints (LDS Church) in Milan, Italy. He has been featured by the LDS Church in video vignettes as part of their “I’m A Mormon” series. Sherinian’s life-long accomplishments have enabled the world to witness the importance of global communications in various ways.
