Promoting your business digitally is more crucial now than ever before, especially after the ongoing global pandemic that’s truly made the online marketplace a potential source for earning revenue. In such a scenario, making your business reach a wide customer base is important to competitively exist in the field.
Any reputable SEO marketing company can assist you with their various services to help you reach more customers. Among these services, backlinks are one of the significant ways by which you can strengthen your reach and get ahead of your competition.
What are Backlinks?
Backlinks can be inbound links or incoming links that connect a website page to another website. Any search engine considers backlinks as a medium of recommendation or votes towards a particular page.
Usually, the pages with more backlinks are known to receive more organic traffic which ultimately works in the favor of the business itself that belongs to the respective website.
Uses of Backlinks
The Backlinking service offered by a digital marketing company fulfills various purposes. But, it primarily helps with achieving these three results which could collectively boost the business to statistically obtain a better and beneficial position in the market.
Search Engines measure the relevancy of your website or webpage based on votes that are basically backlinks that tie your webpage to unique websites.
The existence of more backlinks to these domains directly affects and improves the rating of your website which simply translates to receiving more organic traffic.
Your webpage is revisited by search engines often to seek new content based on links and search terms queried by the users. The popular or frequently updated website is revisited often as compared to an old website in a stagnant state.
Thus, backlinking to popular pages and consistently updating new content on your website could together lead to your website being suggested more to the users.
The purpose of backlinks, apart from increasing the rating of your website, is to lead people to obtain what they seek which may be what you provide on your webpages. Hence, the clickable links to your website increase your referral traffic each time a user clicks on them.
Which Backlinks Are Useful?
While you have understood that backlinks are incredibly useful, it is also noteworthy to learn that metaphorically, quality backlinks hold more weight. A single backlink from a popular website will serve you better than compared to hundreds of backlinks from stagnant pages.
The following types of backlinks obtained with the help of an SEO marketing company are observed to be more useful in most scenarios for all types of businesses:
Your website’s domain authority is improved each time it is linked to an existing domain with significantly more authority or popularity. Such backlinks may be hard to get without the help of a digital marketing company. But, they definitely improve your search ratings on most popular search engines as the search algorithms themselves recognize and prioritize such websites above the others.
Target Keyword in Anchor Text
When the anchor text of your link consists of a target keyword, it is highly valued by the search engines and even more so, when the placed keyword is an exact match to the user’s search terms. But, you shouldn’t overdo it because certain search engines also have a filter that separates such website results with overused keywords to a lower priority.
Site/Page relates to Service or Content
Your backlinks are also valued more when the websites that link back to you themselves have content related to what is present on your website. It should at least match the field or category of your services or product.
For e.g. A backlink from a culinary website to your kitchen supplies website will grant you more traffic as compared to getting a backlink from a game streaming website.
Certain types of links of web pages with a particular type of content are coded to carry a ‘nofollow’ tag which makes the search engines omit them when generating search results. Avoid backlinking your website from such pages as it will contribute nearly nothing to your total organic traffic.
Fresh Domain with Unused Links
Getting numerous backlinks repeatedly from a singular or the same set of websites will work negatively for your own website whereas, obtaining backlinks from various different sources will incrementally add to your benefit.
When a fresh domain backlinks your website, you will invariably raise your rankings across all popular search engines. This can be easily achieved by hiring a resourceful SEO marketing company.
Employing the correct type of SEO marketing company for growing your business is equally as important as gaining valuable backlinks.
Make sure to vet all their claims to you prior to finalizing them for boosting your business. Remember, negative backlinking could push your business down into the bottomless void of the internet.