Attention Businesses: Your customers are out there! But, they may need a push.
It’s possible that people in your area forgot about or have never heard of your brand. Needless to say, it’s time to reevaluate your marketing tools.
The truth is, your media and digital advertising efforts can be helpful, but you may be getting lost in the constant stream of online information. Your solution: give them a physical representation of your business through print marketing.
More specifically, a postcard marketing campaign is the way to go.
It allows you to be noticed by plenty of new people or announce an exciting sale to existing customers. Instead of being overlooked, your message will appear right in front of your intended audience.
Sending out these simple cards effectively gets your point across with a flashy photo and bold headline. This is much more intriguing and memorable than giving out a page of information.
Need some postcard marketing tips? Let’s dive in.
Create a Postcard Marketing Plan
Think about the goal of your postcards. If it is to get new faces in the door, your cards should clearly show off what is provided by your business.
If it is to draw a crowd in for a promotion, include details about what days it covers and what items are on sale. With your plan in mind, you can now think of a headline.
Examples of headlines:
- This Week: 20% Off All Coats at Andrea’s
- Springfield’s Best Priced Lawn Services
- Our Biggest Shoe Event of the Year
Keep in mind you want it to be physically large on the postcard but also direct and to the point.
Design Your Cards
When it comes to your postcard design, you can use print services to either design your own or get professional help.
In either case, make sure of these things before your mail goes out.
1. Your Photos Are Not Copyrighted
IMPORTANT: Not every image is yours for taking.
The site you are designing on most likely has free pictures that you are able to use. There are also websites such as Depositphotos that offer uncopyrighted images.
2. The Next Steps Are Clear
The whole point is to gain or retain customers- make sure they know how to reach you! In a large font, state your phone number, store hours, address, email, website- whatever is needed to turn a message into an action.
Set Up a Mailing List
In the case of a promotion, you may send out your postcards to existing customers. If they are signed up for a rewards program, it is possible that you have a list of addresses already.
However, if you are trying to reach a new audience, sending them to an entire geographical area may your best bet. Simply use Every Door Direct Mail, a service offered by the United States Postal Service.
Start Seeing Results
Get those postcards sent out to start drawing people in!
Feel free to keep this article handy to stay on top of your postcard marketing strategy. Make sure you track sales before, during, and after the mail is sent.
And finally, enjoy the impact of some simple postcard marketing! Keep browsing the rest of this section for our latest business tips.