Did you know that a staggering 75% of customers prefer to use live chat, compared to email at 29% and social media at 16%?
There’s no hiding the importance of live chat as a marketing and customer service tool. It is now more important than ever to have live chat available on your website.
But you may be thinking, how do I add live chat to my website?
Well, if you keep reading, you’ll discover how to add live chat to a website in just a few minutes.
1. Choose Your Live Chat Software Provider
It’s become extremely clear over the past year or so just how much impact live chat can have on the success of your customer service. It’s also becoming a pivotal tool for signing up clients and customers too.
With this said, it’s important that you take some time to research your options, and learning as much as you possibly can about live chat software.
When choosing a provider, considers these factors:
- The set of features
- Easy onboarding and customization
- Mobile compatibility
- Customer support
Most live chat software offers free trials, so have a play around with a few tools and see which offers you the best service.
2. Add a Live Chat Button to Your Website
When you have signed up for a provider, you’ll need to choose your chat button. From there, you will be given a short HTML code that you will need to paste into the body of your web page.
When you have installed the code onto your website, your visitors will see a chat icon at the bottom right of your website, which they can click to initiate a chat with you.
If you are looking to add live chat to Shopify, this will help you in setting up a Shopify chat.
3. Customize the Live Chat Widget
Most live chat software offers you the ability to customize the look and feel of your live chat. This is helpful in matching your live chat with your brand colors.
You can also choose what happens when people click the chat button on your website. Do you want it to start a chat immediately or open a pre-chat form to be filled in by the visitor?
4. Enable Proactive Chat Invitations
Proactive chat is a popular feature provided by most live chat vendors. Essentially, a proactive chat is a pop-up that is trigger when someone visits your website and invites them to chat.
This can be particularly helpful on sales pages or checkout pages and can substantially increase your conversion rates.
5. Create a List of Canned Responses
An important part of setting up your website chat is creating canned responses. Canned responses are pre-defined answers to FAQs from customers.
Canned responses give you the opportunity to speed up response times and move website visitors further down the buying line automatically. And they are a good opportunity to add live support chat to your website.
Want More Information on How to Add Live Chat to a Website?
We know just how powerful live chat can be for your business. But being able to add live chat to a website for the first time can be overwhelming.
However, we hope this article has simplified the process for you and highlighted its power!
There are many vendors that give you the ability to add live chat to a website for free. And that’s where you should start!
Did you find the answers you were looking for? If so, we have more articles on how to add live support chat to your website and more on our website!