Setting up an online business can be an overwhelming experience, especially if you are doing its SEO on your own.
Before diving into on-page and off-page SEO, the first thing you should know is how to do competitor analysis.
Well-executed competitive research will not only help you devise a successful business strategy but will also inspire you to try new tricks. In addition, you may discover what works for competitors and what might work for you by researching competitor websites.
Before you start your competitor analysis, make sure you have identified your competitors.
Begin by making a list of competitor websites that you’d want to examine. A competitor might be any website that caters to the same demographic as you.
Once you have your competitors’ websites, access their keywords.
The purpose of keyword analysis is to determine what your prospective customers are looking for online and how you can rank on SERP for those terms.
How can you properly optimize your web pages, target terms for backlinks, or know what content to generate for your audience if you don’t know what keywords to target?
1) Keyword Discovery
Coming up with fresh keyword ideas is the initial step in keyword analysis.
Many people new to keyword competition don’t know how to do a competitor analysis and may choose very broad terms to target, such as clothing, hotel, or burger, which might make the process challenging.
So the first thing you’ll need to do is come up with relevant terms for their industry.
Simple brainstorming is usually a good way to start keyword research. First, examine the website’s primary points of focus and make a list of keywords. Aside from that, there are several keyword research tools accessible online that may help you find appropriate keywords.
2) Keyword Selection
If your website sells items or services, use keywords that appear to have the most commercial intent depending on the current search engine rankings. On the other hand, if your website is mostly informative (e.g., blogs), use keywords with the greatest informational purpose.
Examine high-volume keywords with major rivals who have lesser DA and backlinks.
Concentrate on getting those keywords and terms to go up if your site is currently appearing on the first page but not in the top five slots and the term has a lot of search traffic.
3) Understand the Keyword Intent
User intent has become one of the important variables in determining how high you appear on search engines. Today, it’s more crucial that your company’s website solves the challenge that a searcher was looking for rather than merely containing the searcher’s term. So, how does this influence your keyword research?
It’s all too easy to take search terms at face value, but they can have a lot of different interpretations. Because the purpose behind a query is critical to your ranking potential, you must interpret the search terms you target with extreme caution.
4) Look for related search terms
When conducting keyword analysis, you may have previously considered this approach. If not, it’s a wonderful method to get those lists filled up.
If you’re having trouble coming up with more keywords for a given topic, look at the associated search phrases that display when you type in a keyword into Google. You’ll get some recommendations for queries similar to your initial input at the bottom of Google’s results. In addition, these keywords could give you some suggestions for other phrases to consider.
5 ) Check how your competitors are performing for the keywords
You don’t have to do something just because your opponent is. Keywords are the same way. It doesn’t imply a keyword is significant to you just because it is to your opponent. Knowing what phrases and terms your rivals are attempting to rank for, on the other hand, is a terrific approach to help you re-evaluate your keyword list.
If your competition is ranking for the same keywords you are, it makes sense to focus on raising your ranking for them as well. However, don’t overlook the ones that your rivals appear to be unconcerned about. This might be an excellent chance for you to gain market share on key phrases as well.