There can be no doubt over the fact that Holidays are one the best seasons for business promotions. Holidays let you reach out to a larger audience and boost your sales in an effective manner. This is also a great time to remind your customers that you are their best choice. And one of the best ways to do this is with the help of high-quality postcards.
Custom Postcard printing is a much better option in order to promote your business rather than opting for store-bought postcards. This allows you to design them in your own way which reflects the personality of your brand in a better manner. However, customizing your postcards brings with it many considerations.
Here are 4 considerations to be made for customizing your holiday postcards:
- Way of distribution: This can be divided into two types. Either you can distribute them by hand or you can opt for mailing them. If you decide for a hand-to-hand distribution preferably during meets and events, deciding upon the size, paper stock and design will be upto you. Whereas, if you are planning to mail them, the appropriate size will need to be considered along with mail services in order to avoid complications later.There is a long range of sizes available e.g. 6 x 9, 11 x 7, 12 x 9 postcards (in inches) for the large ones, and 4 x 9, 3.5 x 5 postcards for the small ones, and many more. Many affordable printing services providers provide effective EDDM services that allow you to reach neighborhoods in less time. Such a service is great for local advertising.
- Choose a theme: In order to promote your brand, you should have a postcard that is very clear about the theme of your brand. This includes incorporating the Holidays as well. Mentioning how your products or services will be useful during the holidays, incorporating Holiday themes, using different sizes, styles and finishes are all such ways.Opting for postcard printing online allows you to give your postcards attractive finishes. These include matte, gloss or uncoated finishes. Based on the nature of your brand and occasion, you can choose which suits you the best. Folded postcards are a great option if you plan to incorporate more details.
- Image and font: What will play a significant role in your postcards promotion is the image and font. Make sure that you have a high-resolution clean image along with a reader-friendly font. As postcards are basically a visual medium, keep in mind to have an image that carries the holiday theme. The font should be one that is readable and professional in its looks, one that goes well with the nature of your brand. For example, a 3.5 x 5 postcard may not be able to hold a particular image which an 11 x 7 postcard can.Many online printing services allow you to upload your own design for your postcards. They even provide templates and if you need help, they can design it for you as well.
- A professional printer: Last but not the least, after you are content with your postcard customization, a great way to add quality is to hire a professional printing service. Their expertise and accuracy in printing (color, sizes, folds, etc) along with their affordable price makes it not only useful for you but also highly economical.
Online services of postcard printing further provide attractive offers and discounts which the whole process even more fruitful.
The 4 above points show the considerations you need to make for your holiday postcards. Holidays are a great time for brand promotion. And customizing your postcards in a suitable manner will definitely boost your sales and bring you higher revenue along with more customers.