If you’re an Amazon seller, keyword research will directly contribute to your listings’ success on the platform. Knowing what customers are searching for will allow you to present your products in a way that will enable your target audience to find you. By tapping into these search trends, you can implement vital keywords in your titles, descriptions, and content to help your products rank on Amazon. The higher you rank, the more likely you are to be seen.
When it comes to doing keyword research on Amazon, here are some tips and tricks to help you get started.
What factors should you consider when researching keywords?
When you’re researching ideal keywords for your Amazon products, there are a few key demographics and factors to keep in mind. These include:
- – Who is searching for your product?
- – What other variations of the same keyword are people searching?
- – What time are people searching for your product?
- – Where do they live?
- – Why are they searching for this product?
- – Where/how are they searching for it? (Google, Amazon, Bing, etc.)
These questions will help you identify what types of people are interested in your product, and this information is incredibly useful in your keyword research.
Primary vs secondary keywords
There are two different types of keywords that you will be implementing in your Amazon keyword strategy, and these are primary and secondary keywords. Primary keywords are keywords that describe your product exactly. When you state these keywords, the consumer will know exactly what your product is. Primary keywords should include the most important defining features of your product so that anyone searching them can easily find you. Secondary keywords are vaguer, but still represent your niche and should still be part of your content.
Amazon seller services can help you identify the best primary keywords to use to attract customers, and also where to implement secondary keywords to give your listing a boost.
For example, if your product is a set of 5lb dumbbells, your primary keyword would be “5lb dumbbell weights,” and a secondary keyword would be “workout equipment.”
Tips for finding the best keywords
When trying to identify the keywords that will give your product listing the most success, here are a few tips:
1. Use Amazons auto-complete feature
Similar to Google, when you start typing anything into the Amazon search bar, it will start to suggest possible options based on what the most popular searches are. It’s one of the easiest and fastest ways to see what people are searching for. If you have a base keyword that you’re working from, such as “dumbbells,” you can plug that in and see what phrases follow it.
2. Check out your competitors
Doing some research on your competitors is another way to identify the most effective keywords to use in your listing. You can quickly see which competitor listings are doing well and which ones aren’t by looking at Amazon’s Choice items, or those with lots of start ratings and reviews. Your competitors may be using keywords that you hadn’t thought of and incorporating them into your strategy will pay off.
3. Get a keyword research tool
You can spend hours of your time clicking through and pouring over competitor listings, or you can invest in a keyword research tool. If you’ve got the budget, a keyword research tool built for Amazon will streamline the process, giving you an in-depth analysis of the most popular keywords.