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Home SEO

A Complete Guide for Reselling SEO Services

by Bella Ellen
May 10, 2021
in SEO
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What if your company wants to offer SEO services to its clients, but could not afford to hire a dedicated team of SEO experts?  Join a white label SEO reseller program. An agency or company is someone who masters in search engine optimization services for other agencies, along with their own clientele.

To put it simply, SEO resellers offer white label SEO services, serve as an extension to the collection of services you already offer. They offer all the services that you would expect, including link building, keyword research, reputation management, on-page optimization, as well as guidance to clients on how to get the best out of their sites.

The Best Digital Marketing Reseller Programs is Offered by BRANDIGNITY. Brandignity offers 10% of the invoice whenever you refer your client to us. Not just that but Brandignity also offers 10% check for your monthly maintenance clients.

Table of Contents

  • Benefits of SEO Reselling:
    • 1) Additional Income from Existing Clients:
    • 2) Service Quality:
    • 3) Saves Costs of Building a Team:
  • Services Provided by SEO Resellers:
    • 1. Link Building:
    • 2. Guest Posting:
    • 3. Content Development:

Benefits of SEO Reselling:

1) Additional Income from Existing Clients:

This one’s a no-brainer: once you add SEO to your service portfolio, you can just upsell it to your present clients. It’s an excellent way to generate extra revenue without having to acquire any new costs. Most agency owners already know that the consumer acquiring cost is considerably higher than the cost of maintaining an existing one; so, if you can successfully pitch and sell a new service to them, why not? It’s a great method to generate recurring revenue.

Brett Downes, CEO, and Founder of Haro Helpers says “When marketed or including other packages, you will be able to generate more profits without any trouble. SEO requires a highly specialized set of skills, and it will involve a substantial amount of effort on your part to find credible experts. Why go through the trouble when you can grow your service offering by joining a reseller program?”

Brett Downes

Brett Downes, CEO of Haro Helpers

2) Service Quality:

One of the reasons why SEO reselling is such a fabulous initiative for companies is because it enables you to sustain the standard of service. If you build a rag-tag team of SEO service providers, especially ones with less to no experience, there’s a chance that your company’s goodwill might take a hit.

To avoid that, it’s best if you stick with specialists. A white label SEO reseller program is such an excellent choice because it enables you to maintain a high standard of service, without cutting deep into your profitability.

3) Saves Costs of Building a Team:

You can save a lot of money by becoming an SEO reseller. The conventional path to offering SEO service to your clients’ needs you to establish a new department, hire a couple of people, and start marketing your services.

Rodney Yo, Owner of Best Online Traffic School says “It’s not easy to build a team. You have to vet and hire experienced staff that knows what they are executing.  In most cases, it adds a vital toll on the agency payroll. As an agency owner, you can use this money for other things, like marketing your existing services”

Rodney Yo

Rodney Yo, Owner of Best Online Traffic School

If you choose to become an SEO reseller, you won’t have to bother building a team. All you have to do is market it as your own service, and you can keep your profits in the middle. Outsourcing isn’t anything new for agency owners, which is excellent to save both time and money, Rodney further added.

Services Provided by SEO Resellers:

As a company owner, you will want a broad understanding of the services that SEO resellers offer before you can market them. Let’s talk about essential services.

1. Link Building:

Link building is usually considered the foundation of good SEO. In search engine optimization, link building concentrates on actions taken by an SEO analyst to improve the number and the quality of all inbound links to a website. The goal here is to boost search engine rankings and the amount of traffic on that specific website.

2. Guest Posting:

The guest posting includes writing an article and publishing it on someone else’s website. SEO analysts usually offer guest posting because it helps build relationships and also promotes link exchanges. It’s an excellent way to tap into their existing audience and increase your search rankings.

3. Content Development:

Is the content on your website optimized for search engines? Google, and other search engines, for that matter, take a very close look at the quality of your content when it comes to ranking your website. If you want to get your website ranked, you want to make sure that you develop properly optimized content. An SEO analyst can support you with that.

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