It’s safe to say that the world of interior design has transformed into a global industry. Together with other industries, it has been disrupted by the latest technologies — people no longer rely on printed media to look for interior design ideas. Instead, they use the Internet to search for what’s currently in trend or to find a designer who will help bring their vision to life. It’s no surprise that online marketing is the best way to showcase and promote your services to potential clients.
Among multiple ways to present your projects to potential customers and display them on the web, 3d interior animation, like 3D interior animation for real estate VisEngine offers, is undoubtedly the best choice. Stay with us to find out more about 3d interior animation and the incredible advantages it can bring.
1. 3D Interior Animation 101
3d interior animation is a digital movie that represents the expected look of interior design in photoreal quality and motion. Most often, it is an apartment, a bungalow, a restaurant, a club, a mall, an office, or a store. The video typically starts with showing the outer structure from different angles, then taking you to the entrance and touring the rooms inside. 3d interior animation enables viewers to explore furniture, materials, and textures in detail.
2. How are 3d interior animations created?
A professional approach to creating 3d animation requires thorough preparation. To develop the concept of the movie, 3d artists need to collect as many references as possible. These usually include floor plans, design sketches, mood images, landscape, layout, and interior drawings, and photographs. Professionals at a 3d studio carry out a close investigation of provided drawings and other documentation and determine the most appropriate way to attain the established goals.
The next step involves developing a plot and creating a storyboard. Then, the artists come up with several different styles of animation and show them to the client. After the client approves the final design, the team at a 3d company starts making the movie. At this phase, they combine all the presentation elements, set scenes and shots, add texture, lighting, sounds, and motion. The client revises this version and provides feedback. Based on the client’s feedback, the movie is edited and finalized.
3. Reasons To Use 3D Interior Animation
Apparently, creating 3d animations is a long process that requires professional hardware and software, not to mention special skills. Although the price for creating a 3d animation will vary depending on the complexity of the project, such services aren’t cheap. If you hesitate whether it’s worth investing in a 3d animation for your interior design project, here are some convincing reasons to give them a try.
4. They provide a detailed representation of the design concept
It is hardly possible to surpass 3d animation when speaking of precision. 3d interior animation is an invaluable asset that helps to convey how the design will look after it’s been completed, with all the details such as textures and lighting included.
5. 3d animations are more dynamic than images
Unlike computer-generated images that show rooms separately from one another, 3d animations help the viewers to get a complete picture of a building. Interior animations feature smooth transitions between spaces, showing how colors and textures in different rooms complement each other.
6. They help reduce iterations
3d interior animations enable architects and designers to communicate their visions more clearly and thus avoid misunderstandings with clients.
7. 3d animations can show how appliances work
It goes without saying that people want their home to be a comfortable place to live. That’s why savvy designers have already started to include the functions of different appliances in their animated presentations. Such animations help viewers realize the convenience of design solutions, which is impossible to achieve with still images. Combining visual appeal with remarkable functionality makes it easier to impress the viewer and drive incredible sales.
8. They are easy to share
3d interior animations come in video formats, such as MPEG or avi, which makes them super easy and quick to share. Customers can view a CG animation anytime and from anywhere, using their laptop or even smartphone. What is more, now you don’t need to leave your home or office to make a presentation — just share your screen in Zoom or Google Meet and click on the play button.
9. 3d animations make up excellent social media stuff
Your stunning animations definitely deserve to let them out of your portfolio. You can post them on your social media pages as well. Just try, and you’ll see that your Facebook and Instagram followers will love 3d animations showcasing your interior design projects. And if you don’t have a YouTube channel, engaging CG animations are an excellent reason to start one. Overall, 3d interior animations equal great content, which is crucial if you strive to strengthen your online presence.
10. They help establish an emotional connection with customers
A quick question: what kind of design representation is more likely to help viewers visualize themselves in the interior, a still image or an animation? The answer is obvious, right? The dynamics of a CG animation does the trick. Interior animations mock reality: you enter the front door and explore rooms in their actual sequence, see the dancing flames in the fireplace and the play of light and shadows. This gives the viewer a sense of being present. Coupled with the relevant background music, this helps to build strong emotional bonds with potential customers.
All in all, 3d interior animation has a range of advantages over still images. It enables architects and designers to visualize their projects in detail, combining interior and exterior within one video, showing transitions between rooms, and even demonstrating how appliances work. What is more, 3d animations help develop an emotional connection with the viewers. They can include music and sound effects to create the right mood. There are many professional 3d studios, so don’t hesitate to reach out to those with portfolios that impress you most.