With the events industry slowly getting back on track and restrictions easing up, businesses can now start organizing corporate events again. Once they do, the vying for corporate and conference attendees is now a lot competitive. This is naturally so as corporate events can turn into strategic marketing when done right.
Planning for a corporate event shouldn’t be taken lightly. If you want it to be something to remember, it may require lengthy and thorough preparation. Your goal should always be to make your corporate event flawless and a success.
If you’re planning a corporate event, remember to have these four items on your checklist.
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No corporate event will ever be complete without hiring a business speaker. This should be one of the first things you should do to get a higher chance of scheduling your preferred professional. If you delay this step, your desired speaker might already be too busy, forcing you to settle for the next best thing.
Hiring a business speaker is an essential step to get right to make sure that your chosen individual is the one that can contribute the most in making your corporate event impactful and memorable. Some of the best tips you can apply when hiring one are the following:
Once you’re ready to make bookings, it is best to do it early, especially if you’re planning a massive corporate event. Corporate events often require booking a venue months ahead of time, which means that you might need to do it early to get your preferred date. Also, once a location has been reserved for your event, they’re not likely to give it up. This means that once it’s gone, it can be challenging to get your hands on it again.
If you’re going to host a local corporate event, choose a venue within your local area. But if you’re organizing one out of state or overseas, you need to brainstorm with your team where your official location will be.
Many factors can shape your decision for an event venue, and these include:
The date has to be confirmed before it is officially announced to all attendees, and it usually isn’t chosen until an internal team has decided on a venue, food, and entertainment options.
Apart from the availability of your speakers and corporate executives, you have to choose the date strategically to not interfere with other local events. Otherwise, you may not be able to achieve your target number of attendees.
For instance, avoid setting your event during major holidays in your local area. Since it’s a non-working day, most of your employees might be on an out-of-town trip with their families to celebrate holiday festivities.
What’s a corporate event without sponsors? Yes, your company will foot a majority of the bill, but this doesn’t mean you’ll have to pay for everything. If you take the time to plan your event thoroughly, you’ll come across major and minor sponsors who can finance some facets of your event in exchange for media exposure on their products or services.
To attract good event sponsors, you will have to be generous with your media and advertising packages. Here are some tips to help you out:
Corporate events are primarily a fool-proof marketing strategy to bring more attention to your business. Whether you’re planning a small or large-scale corporate event, you’ll have to prepare the necessary costs and planning requirements. You can be more confident that your corporate event will meet its intended goals by getting everything right during the planning stage. Most importantly, you’ll have a corporate event that isn’t just successful but also makes a significant positive impact on your employee morale and company image.
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