96m Wirehivevizardventurebeat: The latest on the worlds of media, technology, and culture In a world where it seems like everyone is jumping on YouTube or Facebook to post videos of themselves reading an article they found on the internet, it’s easy to forget that there are still legitimate news sites out there. A place where reporters can put their journalism degree to work and actually get paid for doing what they love: researching and reporting. This is the world of All About It 96m Wirehive.
Based in Seattle, All About It (AAI) is a weekly news program focused on bringing you the top stories in technology, business, culture and politics. Filmed in HD with a weekly team of correspondents and expert commentators, we are bound by nothing but the ninety-six minute limit of a DVD. The key to our success has been our ability to provide high quality journalism without limits or constraints.
We tell stories the way they deserve to be told without a focus on sensationalism or scandal. We don’t want viewers to tune in just because they want to see who we’re “going after” this week. We want them to tune in because they value our reporting and trust us with their lives. That’s why we are focused on forging strong relationships with our audience; instead of focusing on celebrity, we attempt to make real connections with real people by reporting stories that affect everyone’s lives.
Before coming to AAI, I was a solo producer for a regional cable news program called “Wake Up, Seattle!” on the SeattleKraken Channel (SKC). I produced three one-hour shows each week. Despite the long hours and low pay, I loved every minute of it. In my time with SKC I earned several awards and even had a story picked up by The Washington Post . But as is so often the case with these things, my big break always seemed just out of reach.
It seemed that everyone in the industry was looking for the next big thing. A few months after I’d landed my job with SKC, they started putting together a new team. There were so many people vying for this vacancy and so much competition that they needed to cull their ranks and make some tough decisions. It’s hard to say what happened to the rest of those people but I went through an extended interview process before being offered a position on the team at AAI.
I’m not even sure how I ended up on their radar. All I can say is that my old boss at SKC knew someone who knew someone who knew one of the executives at AAI. Some people are just born with luck like that. Either way, it turned out to be the best job I could have ever asked for, and certainly a good fit with my journalism experience.
Unlike most news programs, we’re not limited by any single medium. We can reach our audience via syndication (more on this later), subscription cable, broadcast TV and the internet. We’ve even got a successful blog with a readership of over two million unique visitors a month. Each new platform allows us to reach more people, and more importantly build new connections with our existing audience.
We believe that this is the key to building a sustainable business and maintaining an engaged audience. We want to create an environment where viewers feel like they own a stake in the program. They get to know us, trust us and feel invested in our long term success, and we in turn build trust with the audience by reporting what they need, when they need it.
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I’ve been here for over a year now and I have never felt more at home. In addition to the genuine pleasure of making content I’m proud of, I’ve really enjoyed building relationships with my coworkers and forming bonds with our audience.
