Having the correct information about customers is imperative to success if you own a client-based business and rely on communicating and conversing with your clients directly. In fact, having a valid address and phone number for your customers will reduce unnecessary work, depending on the business type you have and the products or services you’re offering. The client’s address, in particular, will enable you to perform your business professionally and reach out to a specific customer on time.
Simply saying, one successful business’ foundations is customer data quality. Disaster will result from inorganized or incorrect client information as it will cause poor customer experience, inefficient business operations, and, ultimately, lower revenue. You’ll learn why address verification should be the top priority for your retail strategy in this blog. Furthermore, you’ll also discover ways how it can benefit your business.
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Verified Address Equals Improved Customer Experience
No checkout is the perfect checkout experience you can give to your customers. Ensure that the online checkout on your website is as quick and convenient as possible. It will help improve the client experience. It’s no wonder why more companies now use address verification tools to reduce address entry time. Address verification solutions also cut back errors in data entry at the point of capture.
Higher Customer Care Satisfaction Level
Of course, improved customer service will result in a higher level of client satisfaction. It’s true for both new and already loyal users. With address verification solutions in place, you can help your clients save time through automatic completion during data registration and in the purchase phase. Ultimately, the number of checkout cart abandonments will reduce.
Saves Your Business Time
The verification of addresses saves time, especially if you’re automating it. What happens most often is that you won’t know that your customer has entered an invalid address until the shipment reaches the indicated place. It leads to frustration for you and the client because of undelivered packages.
Once you’ve already confirmed the correct address with your customer, the next step is to redeliver the package for that order. It’s an additional waste of time on both ends, disrupting your business operations significantly.
Confirming the address before you ship the packages saves you from this trouble. You can validate the information that the customer has entered even when still at the checkout stage.
Saves You Money
Time isn’t the only thing that you can save when using address validation tools. It can also save you money. That’s because a hole will be left in your pocket when you need to do multiple deliveries for one order. It’s essential to note that wasted postage and the re-assigning of the job to your staff also add to the total costs. Visit www.lob.com to learn more about using tools that validate addresses to help you avoid shipping the same item twice or thrice to only one customer.
Helps You Avoid Correction Charges
As already mentioned, incorrect data will result in poor communication with customers, inefficient business operations, failed deliveries, and missed marketing opportunities and sales. Sometimes, businesses even face problems with the lack of compliance because of invalid client information.
Another costly issue that incorrect data cause is the need to correct the information with the courier. It often involves un-budgeted, hefty charges. Larger US retailers even report millions of dollars for the annual correction charges they get. You may find that same charge on your carrier invoice if your delivery service provider corrects any information to complete or finish delivering the package.
Rather than paying a hefty sum of money for correction charges trying to clean delivery data further down the line, assess customer data quality during or after checkout. It’s like tackling any problem from the beginning to prevent it from getting bigger later.
Improves Your Brand’s Image
Address validation API may be a simple addition to your website, but it will make you appear that you really care about the customers. Note that your brand’s image can be made or broken in your clients’ eyes by even the slightest of things, so you shouldn’t disregard incorporating information verification tools into your e-commerce platform. It would make the checkout stage more straightforward for your users, making them feel that you have exerted extra effort for them.
An excellent customer shopping experience will result from a positive user purchase journey. That’s why it doesn’t take a significant time to build or promote word-of-mouth recommendations for your brand if clients have a positive shipping experience. These small elements cluster to nurture the relationship you have with customers and improve your brand. It’s true, no matter the size of your business.
Increase Your Business Performance Online
Any business can satisfy consumers’ needs using an interactive automatic address verification function. It’s true, no matter what device, operating system, or browser they use. That’s because you’re speeding up your customers’ buying time. It would also mean more accurate and faster data collection on your end. All these will increase your business performance online, helping you stay competitive in the virtual online market.
Helps You Make a Positive Environmental Impact
The number of vehicles on the road has dramatically increased, thanks to online shopping and international e-commerce’s growing popularity. The problem is that the environment’s number one carbon dioxide offender is vehicle transport, so you’re basically contributing significantly to pollution.
Note that consumers have also become more aware of their environmental impact nowadays. So, even if there’s a demand for speedy delivery, most of them do challenge businesses to reduce their carbon footprints as well. You can achieve it by incorporating address verification into your retail strategy to avoid multiple deliveries for the same order.
Helps Detect Fraud
The address often indicates any digital transaction’s risk. That’s because fraudulent orders often use empty houses as drop points. Last year, more than a billion packages were returned to senders because of e-commerce fraud. As a retailer, you should know how the verification of collected data is an essential part of your business strategy.
Conclusion
Business can save valuable time and money on returned deliveries, multiple shipments, undeliverable packages, and delivery correction charges by integrating address verification into their systems. Verifying addresses and other essential customer data also improves user experience on your website. It even helps your company make a positive environmental impact and detect fraud. All these things will result in better business performance and improved brand image.
