No one can deny that SEO has many benefits for your Shopify online store. This is especially the case for older stores, as they already established domain names, website authority, and backlinks.
If you have just set up a shop, you can enjoy better visibility on search engines by capitalizing on SEO. Landing on the first page of Google can help you generate sales even without spending a single dime on paid advertising.
To help you do just that, here are 9 Shopify SEO essentials that you should keep in mind:
Research Keywords That Sell and Place Them Strategically
Users type in keywords in search engines every day. If you want to attract consumers, you need to use well-researched keywords consistently.
You can use the following keyword research tools to help you get the best keywords for your business. Though most of them come with a fee, they also have free versions you can maximize:
- Google AdWords – Keyword Planner
- LongTail Pro
Once you have decided on the keywords, make sure to add them naturally to the following:
- Page title
- Meta description
- Image alt tags
- Webpage content and blogs
Maintain Your Blog
A blog is beneficial for every Shopify store looking to optimize their site.
For one, publishing informative material can keep your customers glued to your website. It also makes you an authority in your niche. This trust, of course, can lead to better search engine rankings and more Shopify revenue.
What’s great about Shopify is that its blog is already integrated into the platform. It’s essential to use the trending keywords you have previously researched.
Showcase Customer Reviews
Product reviews do more than enhance store sales. They can benefit your website’s search traffic as well.
After all, reviews bring fresh, user-generated content that is appealing to Google crawlers. It can also increase social sharing, which could help you generate more backlinks.
You can capitalize on this opportunity by installing the Shopify Product Reviews app. This allows you to add a review feature to your store.
Your review can also be reflected in your Google search result, and as such, could invite more buyers in the long run.
Getting links from trusted websites can significantly help your rankings. This makes crawlers know that your website is a popular and trustworthy one.
If you want to generate better quality links and rank better, you should:
- List your Shopify store on other commercial websites.
- Ask for links from your supplier or manufacturer.
- Build rapport with another website or store owner to get a link back to your site.
- Create engaging content that will earn shares from clients or readers.
Submit Your Sitemap to Google Search Console
A sitemap is your website’s information hub. Search engines use this file to crawl your website.
It lists the pages, files, and media, as well as their relations within your online store.
Your sitemap is automatically generated by Shopify and can be found in the store’s root directory.
To improve your SEO, you can submit this sitemap to Google Search Console for indexing. Once you do, make sure to disable our website’s password protection. If you fail to do this, the sitemap reader won’t be able to crawl your site.
Redirect Old Pages to New Ones
Say your SEO techniques have already borne fruit, and now you’re getting more organic search traffic than usual. Should one of your stocks run out, you need to have a 301-redirect ready.
This is particularly useful if you don’t know when your stocks will be replenished. Remember, you don’t want your client to stumble upon a 404 Not Found page. Not only is this bad for your sales, but it may also harm your search engine rankings.
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Improve Online Store Navigation
A search engine can better understand your website if it’s logical and organized.
So, when you set up your site’s navigation, make sure to remember these things:
- Menu titles should outline the content body.
- The content should be arranged to show relationship or relevance.
- The item’s link text should describe and complement the page it leads to.
- Your online store’s navigation page should bear a link for each product.
- Your product should not be a great distance from your home page. If possible, keep it just three clicks away.
Ensure Site Speed
Site speed is an important ranking factor, whether your site is viewed on a desktop PC or a mobile phone. The good thing about Shopify is that it has a content delivery network that hastens load time wherever the user might be.
You can also use tools like Google’s PageSpeed Insights to give you an idea of what slows down your website.
Make Your Shopify Store Secure
Security is especially important in e-commerce sites such as your Shopify store. After all, your website processes sensitive data like customer details, credit card details, and shipping addresses.
Fortunately, Shopify’s plans all come with SSL certificates. That means the website encrypts the data between your store and your buyers. Again, this aspect will help you rank better in search results.
Though Shopify is already considered an SEO-friendly platform, ensuring that you have these Shopify SEO essentials down to the letter can help you climb the SERP ranks.
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