9 Service Lines That Every Marketing Agency Should Be Offering

Marketing agencies have their specialties: Some might be experts when it comes to sifting through Google Analytics while others may perform website redesigns better than anyone else. Yet while you might seek out a marketing agency to perform a specific task, many companies are relying on full-service agencies nowadays.

A specialized agency can help you take control of the most pertinent strategic issues in your company, but a full-service agency is sure to cover all your bases when you need them. Some companies that call themselves full-service agencies might not have every solution, though—they may have just marketed themselves well! If you’re looking to contact a full-service agency for your company, you should make sure they have the following 9 service lines available.

1 Video Services

Video has increased in usefulness when it comes to digital marketing. In an age where it’s easy to go viral with an interesting or humorous video, your company can greatly benefit from having an established video strategy. A marketing agency can help you, from developing, writing, and producing videos for different platforms—TikTok, Instagram, YouTube—to uploading and crafting with keywords.

2 SEO Audit

Search engine optimization (SEO) is a way websites can increase the likelihood they’ll be found via an online search engine—Google, Bing, Yahoo. Marketing agencies should have significant experience with SEO audits, so they can determine how well your website’s content and data is crafted for search engine functions.

Whether it’s delving through the meta-content of your website or checking the frequency of useful keywords on your website, a marketing agency can help you understand why your website is either found or overlooked within search engines.

3 Content Scheduling and Execution

A seasoned marketing firm can help you take care of your content, ensuring that it is both produced and scheduled on time. Whether they execute all of this in-house or use a platform like Hootsuite to help, they can help you ensure that content is published online on a regular basis, keeping you in touch with your followers as often as possible.

4 Affiliate Marketing & Affiliate Tracking Software

Affiliate marketing—the use of digital celebrities and personas who promote your business to their audience—is a perfect method to capture attention and provide customer conversions. A marketing agency that has experience in the affiliate marketing world is a must nowadays, whether they understand how to represent your brand through influencers of TikTok, Instagram, or Twitter.

While some agencies might have their own internal platforms, others might rely on the use of an already established, trusted, and respected affiliate management software. This software allows them to closely track the progress of your affiliate marketing strategy so they can determine what is and isn’t working to improve the efficiency of said strategy. Furthermore, by having an established platform that runs analytics, they can help curate other facets of your business to ensure you’re getting the most out of your affiliates.

5 Integrated Social Media Shopping

Brands have been flocking to social shopping over the past few years, and for good reason: Shoppable posts are seeing notable sale conversions and a great deal of engagement. Instagram has become one of the most formidable options, with integrated commerce posts making it easier for brands to advertise their products to potential customers. A marketing agency should have the experience to support you through the burgeoning field of social shopping. They can help you curate posts to advertise niche communities.

6 Instagram Support

While it is important to have support across the spectrum of social media, it’s increasingly important to have an established following on Instagram. An Instagram experience with a marketing agency can not only help you delve into the analytics of your posts and followers, but further help you identify what posts produced the most engagement and responses. Together, this can help guide you toward garnering success through the app.

7 Website Audit

Marketing agencies will often have staff with serious graphic design, user experience (UX), and website design knowledge. This is all for good reason. An experienced marketing agency can perform a website audit to determine the overall effectiveness of your website. Besides running analytics, an agency can determine how easy it is to navigate your website and if it requires more information to flesh out what your services and products provide to customers. With this information, they can help you determine how to improve your website and move toward a redesign if needed.

8 Search & Social Advertising

Whether you’re looking to advertise your business through Google or Twitter, a marketing agency with experience in this area can help. Advertising across search and social platforms is shown to be effective, although people tend to choose one over the other. Dependent on your company and brand, a seasoned marketing firm can help you determine which would be more fruitful in the long run, and tell you which will provide a higher ROI.

9 Employee Advocacy Program

You might have heard this phrase thrown around among human resources (HR) individuals within the past few years, but there is a lot to be said about the benefits of having guidance when creating an employee advocacy program.

These programs work to promote a company by both staff and its members, whether through posting about it on their social media accounts or representing it elsewhere, with either friends or family. A savvy marketing agency can help align your employees with the interests of your company, so they can promote the brand to get more eyes on it.

An agency might not be able to provide every service available, but they should have some of the basics covered. Consider contracting companies that provide the above to help you craft your marketing strategy for future success.