9-effective ways to make custom keychains your brand ambassadors

Do you want to promote your brand with a practical, budget-friendly, and helpful product that will give your brand a high recall value? If the answer is yes – custom keychains fit the bill because they are high utility, last long, are convenient, and have a smaller environmental footprint. Thus, a valuable promotional product. As per a market study of 2021, 80% of families have at least two keychains; the average is six. Also, custom keychains generate an average of 3,300 impressions during their lifetime. Given this impressive data, if you are not using custom keychains to promote your business, you are missing out big time. Read on to get some beautiful ideas for leveraging custom keychains’ brand-building power.

 

1. Ensure your custom keychains reflect your brand identity: Every company has a unique character/ identity distinguishing it from its competitors. You want to incorporate the same in every promotional product, including custom keychains. You must create artwork vigorously representing your brand or the message you want to convey via keychains. Design elements and colors are surefire ways to make your item stand out. Anyone seeing them should be able to recognize them for your marketing efforts to be successful. Use your company’s name on the keychains for prospects to engage with your brand whenever possible.
2. Make them useful: If you want people to carry your custom keychains around, you need to make them helpful. People, especially millennials, love quirky items that will make them stand out. Add some functionality to increase their appeal. E.g., Everyone loves their smartphone; you can create keychains to dispense screen cleaning spray. People seeing those fabulous keychains will be curious about the company distributing them.
3. Invest in high-quality: You want people to use the promotional keychains repeatedly for extra exposure. It is possible with high-quality and durable keychains; good quality keychains will be used and carried around often, so it makes sense to invest in quality that won’t lose colors or wear out for long. You can try various materials like clothes, PVC, metal, etc., to see which fits your requirements. PVC keychains are lightweight, durable, print, and budget-friendly, while metal keychains are slightly heavier, highly-durable, premium, and a bit expensive.
4. Market them as collectibles: Collecting keychains is a hobby for many people, and you can market your promotional keychains as collectibles. You can start by designing premium-quality limited edition keychains for your loyal customers, thanking them for choosing your business. E.g., if you are a gaming company, you could launch limited-edition keychains for your fans on holidays. If you are an apparel brand, you could design them to look like t-shirts, hoodies, etc. Halloween and Christmas-themed keychains are fabulous for collectibles.
5. Promote sustainability/ environment-friendliness: According to an ASI study, 46% of US customers have a favorable view of a company if the promotional products they received were environmentally friendly. Custom metal keychains are biodegradable and don’t impact nature much. You can include a note about your reason for choosing an environmentally-friendly product as a giveaway. It will encourage people to use products suitable for the planet and establish your company as a leader.
6. Use them as swag, sell, or gifts: The more keychains you give out – within your budget – the more brand exposure you will get. It would help if you leveraged high-impact opportunities like marathons, public events, fundraisers, university opening days, yoga retreats, adventure camps, etc. You can give away the promotional keychains as individual swag items or event-appropriate goodie bags. E.g., If you are launching a new product/ service or store, you can create a limited number of keychains for the first few customers. To generate excitement, you could promote the event on social media.
7. User-generated content: When giving out keychains, ask the receivers to click images with the custom keychains and post them on their social media handles, tagging your business. You can create hashtags and use them to post and choose the best images of customers for your social media. You can also give them prizes to encourage more participation. Connecting social media influencers with your branded keychains is one of the fastest ways to reach a wider audience, and it will help generate excitement and curiosity about your brand.
8. Using employee welcome kits: Your employees are your brand ambassadors, and using customized keychains in the welcome or gift bags will give you brand exposure. There are many opportunities to hand out products like work/ personal anniversaries, birthdays, milestones, etc.

Following the mentioned ideas will create custom keychains that people will love carrying. Creating high-quality and functional promotional keychains is a work of art and takes years of experience and technical expertise. EverLighten has been customizing keychains for startups, large companies, nonprofits, sports teams, universities, celebrities, individuals, etc., for over eighteen years.

Benefits of working with EverLighten:

Best pricing: They are a factory producing custom keychains, not intermediaries, ensuring customers always get the best prices.

Quality in every product: They use high-quality materials and the latest techniques to produce keychains.

Fast turnaround time: They manufacture every order in the quickest time possible.

24*7 support: Customers can contact them 24*7 for their queries resolution; they reply within half an hour.

Real people, fantastic service: EverLighten loves helping; they offer various options for every product.

Designs to impress: Your keychains will look as you imagined with help from in-house designers.

No minimum order requirement: You can order any number of keychains you need; they accept every order without a minimum limit.

Worldwide shipping: They deliver worldwide, and customers can track their orders online with an order tracking tool.

For more information, queries and design, visit https://everlighten.com/collections/custom-keychains.