Do you want to learn the best ways to attract new customers?
It isn’t easy to bring new customers to your shop when you don’t know what to do. There are various strategies you can apply to improve your sales.
A business strategy pertains to a company’s action plan to achieve its goals. Part of their plan is to gain consumers. Thus, a business needs a good marketing and business strategy to achieve this goal.
Keep reading to find out eight great ways you can bring new customers to your shop.
Table of Contents
1. A Well-Maintained Space
Look around your surroundings, assess the appearance and state of your store. Ask yourself if it looks appealing or not. One factor affecting a customer’s decision to visit your shop is its appearance.
Imagine going to a restaurant where you can see cobwebs forming in the corner. Spotting the cobweb would make you lose your appetite and walk away.
As a store owner, ensure your store is clean, organized, and well-lit. Sweep the floor and wipe countertops and windows often. Refurnish and redecorate or renovate your store, showing a new style and atmosphere.
Make a list of things you need to do every day, every month, and every year. It’ll remind you what requires maintenance and upgrade.
A well-maintained space projects the quality of your product. Besides reflecting quality, it lightens the ambiance in the store as well. It’ll make more customers feel welcomed to go inside.
2. Level-up Storefront and Curb
Aside from maintaining space, try leveling up your storefront and curb, too.
Install floor-length windows if possible. It’ll allow people to have a glimpse of what is inside. You can display your products near the window and use spotlights highlighting them.
Put decorations and signage outside your store. Get creative and apply wordplay for your banners to associate your brand. Printmoz could help you produce an eye-catching stand for your product.
Maintain cleanliness, enhance decorations, and light your storefront and curb to increase aesthetics. As mentioned, store appearance affects how a person perceives your business. Thus, ensure your shop looks pleasing to the eyes.
3. Create Customer Space
Staying at home can be exhausting, too. Take advantage of this idea and start creating a space for your customers. This is a business strategy most applicable for restaurants, coffee shops, and bookstores.
Turn a space into a lounge area where customers can relax, work, or take pictures while waiting. Creating a lounge area could attract more customers and mean more profit. The idea of having a safe space to relax with friends appeals to many people.
Customers may convince their acquaintances to hang out, resulting in new customers. You can provide free internet connection or freebies.
Posting on social media is a great way to build your brand. You have likely seen people post places they’ve been on their accounts. With this in mind, create a space worth taking pictures in.
Make a social media wall. Prepare backdrops, neon signs, plants, and props that customers can use when taking photos. Ask them to tag your store when they post it on social media.
This is a strategy where it draws attention from online citizens and lures them to visit your store. Posts from your current customers can serve as word-of-mouth marketing to new ones.
4. Hold In-Store Events
Host in-store events to grow your business. An in-store event is a chance for retailers to showcase their products to a group of people. In-store events generate profit and help you build a relationship with your customers.
Some of the usual in-store activities are workshops, launch parties, and charity events. Experts found people buy products after the event. Announce it on social media platforms or post banners to invite people if you’re hosting an event.
5. Order Then Pick-up Option
Another business strategy you can apply is the order-and-pick-up. Shoppers can order the product online, then collect it at the physical location. Some customers don’t want to pay shipping fees, making it a perfect strategy to get more customers.
Through this, it’s easier for buyers to return the product if they don’t like it. Customers can add more items to their purchases when visiting the shop, too.
Offer incentives or vouchers to your customers when they avail of the pick-up option. Take this chance as well to market your product more. Ensure you have enough stock of your products in the shop if you want to use this technique.
6. Online Inventory Information
On the previous topic, it’s necessary to provide inventory information to customers. Posting your inventory is helpful because they’ll know the availability of the product.
Inventory information is necessary when you’re opting for an omnichannel approach. Omnichannel is an approach where you provide customer experience online and in-store.
Customers check and research products before going to the physical location to buy. Thus, they won’t visit your shop unless they know the product is available.
7. Optimizing Searches
A 2016 poll surveyed 2,000 internet users in the United States. The poll showed 36.7% of the respondents find a business through online research.
People rely on technology to get information. One way shoppers can find your business is by searching online. Thus, ensure you’ve created your business website.
Look for bloggers to write about your product and get featured. Check the contact information, and provide photos of your business location.
Add a review or comment section to your website and respond to what customers have to say. Doing this increases the visibility of your business online.
8. Outstanding Customer Service
Outstanding customer service affects business performance. Customer service involves assisting, answering questions, and helping customers experience a smooth transaction.
Store managers need to train their staff on how to interact with their customers. They welcome the customer, explain, and guide them throughout the transaction. If you wish to grow your store, you need to prioritize customer service.
Outstanding service makes them come back. It attracts more customers as well when the word goes around.
Bringing New Customers to Your Doorstep
These are eight ways to bring new customers to your shop. Upgrading your business from the shop to the customer service attracts more customers.
Follow different strategies and approaches to improve your business. Keeping up with the trend helps your shop as well to get new customers. You can check and visit our website for more business tips!
