For most businesses, brochures are an essential business marketing tool. Unlike other types of print marketing materials, they’re keepers; customers keep them for future reference if the product (or service) you’re offering is right up their ally. For that reason alone, it pays to invest time in creating good-quality brochure designs that will elicit the desired response from your target market. You can get print brochure online.
Brochures are also useful tools when promoting or selling your products at trade shows and exhibitions. Whether you have a stand at a show or not, handing out key information on your latest products in the form of handouts is still part of your overall presence at any event. This is precisely the reason why companies should invest in brochure design.
Not only are brochures good at communicating the benefits you offer, but they also have great potential to increase sales if done properly. According to a study by Public Relations firm Cone LLC, 92% of consumers who read a brochure about your product said they’d be more likely to purchase it after reading it.
How can you go about designing high-quality brochures that will boost your sales? Here are some key pointers:
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1. Make sure you use good-quality, paper stock for your catalogue design.
Did you know that 80% of what customers remember is the look and feel of the paper stock at first glance? That’s how powerful this marketing tool is! You want to make sure you don’t skimp on paper quality for this kind of business collateral because customers will easily discern it.
2. Brochure layout design 101: Use one side for copy and the other for visuals only, if necessary.
If possible, try printing your brochure on both sides of the paper for maximum impact. This is an important design principle because you don’t want to overwhelm potential customers with too much information at once. If you have a lot of content to share, break them down into logical sections that are easy to navigate through.
If this is too hard for you, then head over to the best brochure maker out there – Venngage! They have all the tools you need to help you create a professional-looking brochure with no design experience required.
3. The best brochure design secret is to keep your words to a minimum!
Remember that most people scan rather than read when looking at business collateral like brochures, so using more white space throughout will make it easier for them to quickly absorb the information you’re giving. As much as possible, use bulleted points to highlight key features of your products or services that customers can specifically measure.
4. Keep your creative brochure design simple- no fancy fonts, please!
When designing your brochure, make sure you limit yourself to one or two fonts at most for both headings and body text. Overwhelming people with too many choices is not a good idea because it will make attracting their attention more difficult. The aim here is to simplify things, so they don’t have to think too hard about what they’re reading – just focus on understanding the arguments being made instead.
5. Creative brochure layouts are not bombarded with so many images.
People remember photos. They’ll definitely perk up and pay more attention if there’s a relevant image to look at. If you want to use one or two images as part of your design, that’s fine if you keep it minimalistic. Don’t go overboard with visuals because otherwise, people will find it difficult to concentrate on the text itself.
6. Provide summaries for each section for readers who refuse to read everything.
If you have a lot of content to share in your brochure designs, consider putting a short summary or introduction before going into details about what you offer, so people know what they are up against from the start. This way, even if somebody wants only a quick glance at what your product is all about, they won’t miss out on anything.
7. Include testimonials and social proof from satisfied customers.
If possible, try to include quotes from existing customers who have tried what you’re offering and are happy with the results they gained from doing so because this will add a sense of credibility to your designs. Be sure to highlight before-and-after photos or videos where relevant too, so people understand how using your products positively impact their daily lives.
8. Keep it simple by focusing only on your unique selling proposition(s)
The best part about designing brochures is that you don’t have to jam in every single benefit that you offer into a print piece just for the sake of covering everything – after all, you’re just one business among many. Instead, focus only on what makes your company stand out from the rest of the pack instead because that’s where you’ll get the most mileage for your time and effort invested into designing them in the first place.
Brochure designs have a lot to do with how consumers receive your company’s marketing collateral so it pays to invest in high-quality print pieces that can help you boost sales and brand awareness in a significant way.