Videography or video production is one of the most popular professions nowadays. With several businesses and influencers coming up, the need for a good video production company or individual has skyrocketed.
The majority of people in the world have access to social media platforms, and using videos is one of the easiest ways to capture the attention of people. There are several video types through which you can create amazing videos.
So, if you want to create videos for your business or social media without the help of a professional video production company, here are eight tips through which you can make your video exciting and highly engaging.
Tips to make your videos interesting
Have an Engaging hook
The hook means the initial 10 to 15 seconds of video. This means that you have 10 to 15 seconds to hook the viewers and tell them what they will get at the end of the video.
The first part of the video is the most essential part of the video because this is where a user will decide whether your video is worth their time or not.
So, make sure you give a brief intro of your video and tell them what exactly they will be getting at the end of it. In addition, keep the platform in mind. The length and type of video will vary based on the platform you will be uploading.
Write a script
In order for your video production to go as smoothly as possible, it is crucial that you plan correctly throughout the pre-production stage, and the the most effective way is by writing the storyline and editing it.
One of the most crucial aspects of preparation is writing a solid screenplay since this will determine practically all aspects of your film, including its message, duration, and call to action.
An excellent script is genuine, casual, and concentrated on all the key issues you want to discuss. Try to present a tale that is concise and clear so that it can be as captivating as possible to persuade audiences to do the desired action.
Add emotional content
Even if your videos are simply screencasts, adding energy may have a significant influence on how engaging they are. Your viewers will know that this video is something to be excited about if you can convey your excitement by using your voice and body language.
One feeling you may use in your film is excitement. The goal of many advertisements, for instance, is to evoke an emotional response from us in order to make the message more remembered and compelling.
Use storytelling
Storytelling is the art of narrating a story and capturing the attention of people using words and communicating with them. This is one of the best ways of promoting and capturing the attention of people using words and stories.
Usually, storytelling is essential when you want to spread awareness regarding a particular thing or market your product. These are similar to helpful articles that inform and educate a person using engaging stories.
Have good quality audio
It is vital that the audio parts in your video, such as the narration and background music, be as clear and professional as possible. Even if you have excellent graphics, viewers will only be totally engaged if it has good audio.
If you are producing your videos internally, be sure to spend money on a high-quality microphone for any voice-over requirements and to put aside money for superb music for your video.
In contrast, if you choose to collaborate with a video production firm like Levitate Media, they will already have studios and excellent audio equipment that they may utilize to assist you.
Ideal video length
While creating a video, keep the video length in check because not all platforms allow lengthy videos, and not every short video will perform well on every platform. So, create videos according to the platform you will be choosing to upload your videos.
For example, if you want to add long video content, then YouTube is a great option. Several people use YouTube to search for a video and get a detailed answer to their query. However, when it comes to short clips, you can choose to upload them on Instagram or TikTok because they are more like a platform people use for entertainment. Therefore making a great platform to attract the attention of people using short videos.
Have on-screen captions
On-screen captions are an essential part of the video. According to Forbes, 80% of people are more likely to finish a video with a caption. In addition, 50% of the people also said captions are important as they watch videos without sound.
Captions play an essential role because not everyone is accustomed to how you speak, so when you write captions, people of different nationalities will be able to understand what you are trying to say. So this makes your content available to a broader public.
Custom thumbnail
You must always have a custom-made thumbnail, not something selected from between the video.
A custom thumbnail should include a concise title, an image, and colors that match the video. In addition, the whole thumbnail should match the basic idea of the video. So, use applications like Photoshop, Lightroom, or any other image editing app to customize and modify your thumbnail to make it more attractive and informative for your viewers.
The Science of Engaging Content
Creating engaging is a relatively easy thing if you understand the primary content. However, you may not be able to completely understand what your followers or customer want; that’s why many large corporations hire Data Scientists to discover the needs of their customers.
To create videos, have a general idea of what your customers or followers are actively searching for in your niche and create videos on them. This will help your followers to get what they need, and you will gain their trust and build a reputation for your brand.
End note
So use these tips in your video to create a unique and engaging video for your viewers that is informative and easy to understand. However, if you want to skip every hassle and want to skip to the good part, then hiring a video production service company is the best option.
