With more than 760 million users around the world, LinkedIn has become the most popular professional social network of the moment. Its usefulness, unlike what it may seem at first, goes far beyond transferring our traditional curriculum to the web.
Getting in touch with like-minded professionals, obtaining job opportunities and, ultimately, forging our own personal brand are some of its advantages. Here are 8 tips for you to start squeezing them from today:
Complete your profile
It seems obvious, but it is too common to find profiles with little information about their owner. Remember that the chances of being found in searches increase the more details you provide. Information about your previous jobs, current position, level of studies, main skills and knowledge are some of the data that cannot be missing. Oh, and don’t forget to include a photo. Here are some tips to know which one to choose.
Start creating your network of contacts
If you have just landed on LinkedIn, you can use the contact search tool that the platform offers us. In the event that you already have your closest circle added, you can launch yourself to find people with the advanced search system. Use criteria such as sector, position, company or location to define your target.
Reach out to second-level contacts
Second level contacts are those that, without belonging to our network, are part of one of our contacts. In addition to focusing our searches on specific sectors, the value of second-level profiles lies in the fact that we have someone in common who, if necessary, can refer or present us.
Save searches and create alerts
This option, unknown to many users, can be really useful. You have already defined your target, selected the selection criteria and obtained your first contacts. Now you must be aware of the registrations that occur on the platform. How? Save your search by clicking the button in the image. LinkedIn will notify you periodically with new profiles.
Ask for recommendations
No one can speak better of you than those who have worked with you. LinkedIn allows those opinions to be known and publicly displayed as part of your profile. Co-workers, former university professors, former company bosses… their verdict brings authenticity to your good professional work.
Participate in groups of your interest
You can explore the directory of existing groups, use the “groups you might like” tool or create your own group (public or private). The really important thing about this tool is that it allows you, easily and quickly, to get in touch with people from your own sector and interests. According toit is very common to find job offers and special discounts for members of certain groups.
Share segmented content
Don’t you know where to publish this useful online tool for your sector? Have you found a very interesting post about your job position? LinkedIn is the right place to post that type of content that is too specific for other social networks. In addition to providing visibility to your profile, you will position yourself as someone passionate, leading and, ultimately, an expert in your sector.
Link blog and social networks
There will be those who, once they discover your profile, look for your trace on other social networks. Save that work and link those that interest you the most. Do you have a blog? Great, add it and get the new articles to load on your profile.