Many companies falsely assume if they spend enough money on marketing, their campaign will be successful. In reality, even the biggest companies have failed marketing campaigns.
If you want to be successful, you’ll need to pick the right kind of small business content marketing to suit your business. So what are some great content marketing ideas? This article lists eight possibilities for your consideration.
- Consider Reddit
Reddit is a great way to reach a large number of customers. You can either pay for promotional ads on the site or create an account and engage with potential customers directly.
- Think About SEO
Search engine optimization or SEO is vital in modern marketing strategy. Most of your customers find you through Google, so you need to ensure your company is on the first page of a Google search. A company like WebCitz could help you with this.
- Do Interviews
Another content marketing idea is to create interviews with well-known figures in your industry. This creates valuable content for your customers while also spreading awareness of your brand.
- Work With Influencers
In small business marketing, it might make sense to work with an influencer. The trick here is to find an influencer who is an excellent match for your brand. Simply working with the most popular influencer possible isn’t always the best move.
- Create Blog Posts
Blog posts are a great way to create value for your customers by sharing your expertise. The trick to making a good blog post is to focus more on informing rather than pushing your products too much.
Generally, the main body of a blog should be informative, and then you should include a call to action in the conclusion.
- Host a Webinar
You could also try hosting a webinar. This lets you interact with your customer base directly while sharing your expertise with a broad audience. A webinar can be pretty difficult to pull off in terms of the organization, but if you can make it work, it’s worth it.
- Customer Created Content
You might also explore customer-created content. This is when you invite people to make some kind of media about your products. For example, you might ask people to make videos showing creative uses for your products.
This kind of marketing works well because you get creative ideas from outside your company.
- Jump on Trending News
Finally, you could capitalize on trending news stories to get the maximum amount of exposure. For example, maybe there was recently a disaster where your product could have helped.
Talking about the latest news trends in your content marketing is a great way to find new customers.
These Small Business Content Marketing Ideas Could Grow Your Company
As you can see, there’s no “one size fits all” small business content marketing strategy. The key is to select a marketing method that fits with your company and your product.
If you want to learn more about business-related topics, take a look at some of our other articles.