Every individual who owns and maintains a website wants to boost its organic traffic. And one of those various ways is through increasing their Click-Through Rate (CTR) or CTR optimization. This technique helps increase sales and decrease the digital marketing spend by generating more clicks from the content available. But, improvement in organic CTR does not necessarily indicate improvement of website ranking. It just means the rise in website traffic. In other words, here we are going to learn about CTR and how to boost them.
Click-Through Rate (CTR)
Click-Through Rate is a significant metric that helps measure the number of clicks on your ad or link by the users. Mathematically, CTR is the ratio of the actual number of clicks obtained when divided by the number of people who see it in their organic search results, better known as impressions.
Organic CTR = Organic clicks ÷ Impressions
The number of clicks you receive on your various posts will help you figure out what kind of content interests your customers more. If you have a low CTR, then it’s time for you to reconsider your content, keywords, target audience, and ad offer. CTR cannot be as insignificant since it directly impacts your quality score of various advertising platforms like Facebook and Google Ads. Through it, you can determine your cost per click, as well as your ad rank.
Click-Through Rate is affected by several factors like ad positioning, keywords, imagery, and call-to-action copy. A good or average CTR on AdWords paid search ads is anything over 2 percent. To boost your website’s CTR and rank, you can also hire digital marketing agencies as they provide various guest posting services and many other services. Nowadays, these agencies can be found almost everywhere. Bangalore’s digital marketing agency will give numerous guest posting services in Bangalore itself and for outside market too.
8 proven steps to improve your website CTR
By following the steps mentioned below, you will learn how to increase your Click-Through-Rate and gain more traffic.
1. Headline optimization
We all are aware that headlines are a great way to grab customers’ attention. Attractive and meaningful, and beneficial headlines always entice its viewers. Just like that, a headline is an integral part of a post. That’s why you should not forget to include the main keyword in the H1 heading of your post. Google considers it and makes your ad more relevant.
To make your headline stand out, you can incorporate powerful words, emotions, or even symbols. You can also analyze viral and trending headlines and conduct keyword research. You can also add offers in your headlines. Craft better headlines and see an increase in your Click-Through-Rate, as well as your quality score.
2. URLs optimization
A descriptive URL does make sense and matters, too, as it helps entice customers to click. You should always be careful to optimize your URL structure either for your website or to create new pages. Optimizing the URL for a page can be done through the implementation of a long-tailed keyword. The category, path, and length of URL also have an impact on search results. The description in the URL should be short and must not deviate from the topic’s relevance. Google considers URLs as a crucial part of on-page SEO.
3. Posting with visual elements
Pictures or images on SERPs are always a click-bait item for the customers. Even if your description is not clear, these images on the post will be enough to attract customers and get clicks. Pictures are the cause of massive engagement of users on social media channels. In other words, this is termed visual content marketing. The images, screenshots, videos, or charts you put on your web page must be original and relevant to the content.
4. Meta descriptions optimization
It may be a fact that Google rewrites your meta descriptions. Arguably, having a drafted meta description on your page is known to receive more clicks than pages that don’t. Meta descriptions ideal length is about 155 characters only. It must be a well-written, clear, specific, and catchy description relevant to content and headline.
5. Site speed optimization
Site speed is very crucial for overall user experience, as well as for improving clicks. Your page should be able to load in time to appear on higher SERPs and then grab the user’s attention. In mobile devices, if the page load time is 1s to 3s, the probability of bounce rises by 32%. That’s why to maintain a decent CTR, you should have site speed improvement as a top priority.
6. Structured data implementation
Structured data, also known as schema markup, is a crucial component for most interactive content on Google’s SERPs. Schema markup helps in increasing the visibility of your site that would catch more clicks. Different variations of markup that you can apply are person, product & offers, video, breadcrumbs, event, FAQ, etc. Do remember to use the FAQ schema markup with caution.
7. Target audience re-evaluation
It is a known fact that to get more visibility and more clicks, you should target the right audience for your content. The wrong target audience will, of course, lower your CTR. to have a clear vision of who your audience is, figure out who will benefit from your content or product. After you figure your ideal customer, you can monitor social activity and use analytics. As your clicks grow, do keep track of any changes in your customer data.
8. Adding Year to the Title Tag
Trending title tags always get more clicks from users. Hence, updating the title tag to the current year and date will automatically increase your Click-Through Rate. It has also been established that Current year title tags get 50 – 150% more CTR. In this rapidly changing digital market world, including the title’s year are a must and click-bait thing. But do not forget to update your content, and users search for current or recent updates or events.
Also, updating the year in the title tag and the content will help get an SEO boost.