WooCommerce is the latest eCommerce platform, which is an open-source, flexible, and optimized online store offering you limitless customization. It can support any level of business and enables you to build a store to sell your goods and services. WooCommerce is a platform that can easily be integrated with WordPress.
WooCommerce is becoming the next frontier of online business. It’s estimated that it has over five million active shops, with a whopping 26% of all online stores globally. Once you’ve opened a WooCommerce store, you need to know the tactics that you can employ to pull customers to your online shop. This article gives you seven strategies that can level up your WooCommerce sales.
1. Offer Free Or Subsidized Shipping
This technique, which is borrowed from the traditional mail order, is classic and effective. Free shipping expenses can spur purchase from your customers who visit your WooCommerce store. If you’re able to give this offer to any kind of order, it can highly help boost your WooCommerce sales. On the other hand, you can extend it to selected goods in case this becomes very expensive for your business. Besides, you can decide to give free shipping to first orders. This strategy can help you have a big customer base and reduce cart abandonment due to shipping costs.
2. Facebook Marketing
Facebook is a big online market platform for any eCommerce business. With Facebook having over two billion users, there’s no telling how much you can boost your WooCommerce sales once you launch marketing campaigns for your shop on Facebook. Facebook’s marketplace and community groups can be a good avenue for peer-to-peer selling, as well as for making your store known.
In case you already have a page for your business on Facebook, you only need to introduce a Shop tab for clients to buy your goods without leaving your page. Through Facebook for WooCommerce, you can effortlessly integrate your WooCommerce shop with Facebook.
3. Follow Abandoned Carts With Emails
Through this strategy, you aim at making an abandoned cart visitor a customer. You can recover lots of lost sales through cart abandonment when you send abandoned cart emails. This strategy may not cost your business much, but may have high conversion returns.
Avoid sending your prospective customers crappy and boring emails; instead, send friendly, catchy, impressive, and personal emails. You may not succeed in converting your customer with the first abandoned cart email; thus, you may need to do a sequence of emails until you’re able to win your client back. You can attach good and better offers in each email.
Great tools for sending abandoned cart sequence emails include Retainful, YITH Advanced cart recovery, and Abandoned cart reports for WooCommerce.
4. Organize A Contest
For a long time, businesses have used contests to market their products and generate growing traffic for their stores. However, you need to make your contest unique and enticing enough to wow your customers. Your creativity is key to unleashing a contest that can significantly increase your WooCommerce sales. Online contest platforms can help you a lot with this tactic.
Pro tip: avoid planning for only one mega contest or a short duration contest. Rather, you can have a series of small contests that last for some time so that you can spur hype to your customers. The prizes to be won should be worth competing for to attract a large crowd of your target customers.
5. Market On Pinterest
Many people visit Pinterest just to do window shopping, which makes Pinterest a good place to get new customers and level up your WooCommerce sales. You can open a business account that gives you two benefits. With this account, it’s easy for pinners to know your website, and the visitors of your website can share your goods on their boards.
In case you want to maximize Pinterest, you can use the paid Promoted Pins for product advertising. Product Pins use high-quality pictures of your product, real-time item pricing regardless of whether the item is in stock or not, and also the name of your WooCommerce shop. The beauty with Product Pins is that once a prospect pins a Product Pin, Pinterest can notify them when the product’s price drops by 10% or more. Thus, it keeps you connected to your customers.
6. Have Loyalty Points Program
This strategy works best in maintaining your current customers, although it can be used to attract new clients. Giving your customers some points for every purchase made ensures that they can come back and keep on getting more points with more shopping.
You can award your loyal customers progressively growing discounts and other deals. To achieve this strategy, you can install the WooRewards plugin that gives you the services of a loyalty program that can attract a mass of customers and skyrocket your WooCommerce sales. Once you’ve installed the program, spread the word out to your customers through various marketing campaigns.
7. Email Marketing
Email marketing is an effective way of reaching your loyal customers and getting new ones. What you need to do is to open a ‘coming soon’ page and inform your customers about your WooCommerce shop with good offers. For each product launch, create a lead capture page and share the information through email early enough to inform interested potential customers.
A better strategy would be using the Newsletter Subscription, which is an extension for WooCommerce. This links your shop to your CampaignMonitor or Mailchimp email service provider, where your visitors can sign up for your marketing emails. Besides, you can use MailChimp for WooCommerce, which is a free extension.
Skyrocketing your WooCommerce sales may not be a one-day event. It requires good planning and creativity to establish a good customer base. While you want to attract new customers to your WooCommerce store, ensure that you have elaborate ways of retaining the customers that you already have. Using the strategies given in this article, as well as others that you can read online, you can raise your WooCommerce sales by a good percentage. Have a qualified team in your business that has the right skillset for your marketing campaigns.