Texts have almost taken over real calls. Some folks think it’s rude to call before sending a text, which makes it important for businesses to take SMS marketing seriously. The following are a few ways your business can use SMS.
1. Running Important Promotions
The first thing to point out is that businesses can use SMS to run important promotions. The chances of a person opening an SMS message is higher than other types of messages like emails. If you’re running an important promotion or want to remind folks that there’s a sale running at the time, then this is the way to do it. You can be certain that your customers will open the text message and read it. Be sure to highlight the end date of the promotion as this may encourage customers to act quickly.
2. Engaging Messages
Another reason to invest in a good SMS service is that you can find effective ways to get your customers engaged in your content. According to CDYNE, you can send “texts that contain emojis and symbols” that allow you to capture your customer’s imagination. You know they’re going to open your messages, but making sure your content engages people is another thing. If you do this effectively, people are more likely to remember the content you send.
3. Promoting Contests
Your customers are going to open your messages, and that means you can offer them timely information. A fun way to use this is to run a contest over the phone. This is another way to engage your customers and a smart way to get your customers to start a conversation with you. You might be able to get some additional data from your customers that you can use to refine other marketing campaigns. Contests are easy to share with others, especially on the phone, which is another perk.
4. Improved Customer Service
Customer service can either elevate a company or destroy it. You want your business to grow, so making sure you get customer service right is vital. This is something good SMS services can help you do. What this service does is offer you an opportunity to hear from your customers directly. SMS messages can be responded to easily, so if you notice a customer is having an issue, you can address it in real time. Responding to complaints or concerns quickly earns you a lot of points, and SMS can help you with this.
5. Providing Quick Value
Being able to send a message also means you can send valuable messages to your customers. Promotions and sales are great for you, but they aren’t inherently valuable to your customers unless they really want to know about them. Work on sending customers advice or tips related to your business. This information can be easily stored by your customers if they want to keep it. The more useful the information, the better. This could help you nurture a relationship between you and your customers.
6. Remind Customers of Appointment
Those who make appointments with their customers can use text messages to remind folks of an appointment. This doesn’t mean you should bombard your customers with reminders every day because your customers won’t appreciate that. What you want to do is remind your customers a day before the appointment or that morning. Many people forget their appointment even though they had the intention of coming. Helping your customers remember makes them trust you more, and it earns you more business.
7. Feedback Loop is Improved
Giving your customers a channel where they can easily contact you is great because it means you can use this number to receive feedback. If you’re thinking of offering a new service or already started, you can use this service to find out how people feel about it. You won’t get every customer to answer, but you’ll get a few, and that goes a long way if you aren’t sure about this new business venture. If you want your customers to take surveys for you, then sending these surveys on the phone could help.
Businesses can use SMS in many ways, and these represent a few options, but there’s much more that can be done. Being able to connect to customers through SMS in addition to other tools you’re using is smart because these are the relationships you want to focus on since they are your bread and butter.