There’s no wonder that the COVID-19 pandemic gave a significant boost to the media and entertainment industry. Bored folks were looking for ways to entertain themselves, either by endlessly watching movies and TV shows or playing games. Luckily, the coronavirus is not as scary as it was at the beginning. However, a strong habit remained from the corona time — the great thirst for entertainment, which opens doors for startups to tap into a massive audience. You’ll definitely find this guide helpful if you are one of them. Even if you have already signed a contract with media and entertainment software developers, drawn up your project roadmap, or even have an MVP in place, there’s one more crucial thing to consider — marketing your app.
Our friends from AnyforSoft, a media and entertainment development company, have extensive experience working with clients throughout the entire project lifecycle, including planning marketing activities. As you might have already guessed, they have a lot to share. In this guide, we’re briefly describing the most effective ways to market an entertainment app. Let’s dive in!
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7 Best Ways To Market Your Entertainment App
No matter what your app is meant for — playing games, watching movies, listening to podcasts, creating memes, or making friends — it will have scarce chances for success unless you let people know about it. Below are seven ways to make some major noise about your application — choose them wisely, depending on your target audience and budget, and keep in mind that combining a few multiplies your chances to thrive.
Although it’s far from the most affordable method to advertise your application, pay-per-click advertising is one of the most effective. Intelligent algorithms will place your ads in front of your target audiences based on their search queries, and you’ll pay only when people click an ad to download your app. And even if they don’t click, PPC does an excellent job at growing your brand awareness. The major downside of this marketing channel is that it only works as you invest in it.
Search engine optimization (SEO)
To leverage the massive potential of SEO, you need to have a website dedicated to your app. SEO means making your website rank high in search engines by using relevant keywords and technically optimizing your site. Once users click on your site, it’s a sign that they’re interested, so posting a link to download your app on your pages is an excellent way to drive downloads. In general, SEO takes more time and effort than PPC; however, it has a more long-lasting effect.
Paid promotions in app stores
Another way to achieve an immediate effect is to enhance your app’s placement in the app store. For this, you’ll have to purchase a paid promotion in the App Store or Google Play. This can go a long way toward quickly accumulating new users. As soon as you’ve reached your downloads goal, you can stop paying for app store promotion, shifting your focus to user retention.
Content marketing involves creating and sharing videos, blogs, etc., that do not explicitly promote an application but are aimed at stimulating interest in it. Again, to make the most of content marketing, you need a website or at least pages on the most popular social media. Content marketing strategy lies in producing valuable content for your potential users, attracting them to your website, and implicitly motivating them to click the download button.
Social media marketing (SMM)
With social media being all the rage today, it would be a waste not to use their massive potential for marketing your exciting app. You can launch a page with how-to videos, useful infographics, fun content, etc. — whatever is relevant to your product and target audience and start building relationships with your potential users early. Beyond that, you can use paid ads on social media platforms. In fact, they can work even better than paid search ads since social media have a lot of data on their users, such as demographics, geographic locations, and interests, which allows for super precise targeting.
Partnering with influencers
Social influencer marketing is a great way to make noise about your app among potential users. For this, reach out to bloggers and celebrities as you prepare your app launch. Of course, these people must run blogs or YouTube channels relevant to your product. You can pay an influencer a flat fee for mentioning your app in an Instagram story, a YouTube video, or writing a whole post about it, or pay them a commission on each referral they generate.
An invite feature
It’s safe to say that people are more likely to download an app if the idea comes from someone they trust, making an invite feature an excellent way to spread an entertainment app, especially a game. This feature allows users to invite their friends to download the app in a couple of clicks. You can offer an incentive for inviting a friend, motivating users to invite as many friends as possible.
To Wrap It Up
These are just the top channels you can use for marketing your entertainment app — you can start with a couple of these and go creative, adding new ways to generate buzz about your product. One thing is sure: marketing your application is a worthy investment; without it, potential users would never find out that your app exists.