Digital Marketing

An Ultimate Guide of Top 7 Tips for Dynamic and Professional ID Card Design

No matter what your organization does or how big your organization is—‘ID badges’ are a must-have for every kind of business. To be precise, ID cards are an essential key to “Brand Identity, Security, Accountability, and Productivity.”  

In fact, it hardly takes a minute for anyone to get an idea about you and your organization (be it a company, club, school or institution) after looking at your ID card. If designed effectively, they have the potential to clearly communicate all the key information in a single glance and also to reinforce the right message about your organization and its respective employees. Thus, you can presume that, for creating a good first impression on your potential leads, customers, clients and business-partners as well as for quick identification of employees and members of your particular organizations, ID Cards plays an important and crucial role. 

So now, while designing your organization’s ID card, keep this in mind that more than just a visual security and functional tool, it’s also an add-on to your organization’s brand identity and image-building. Basically, an attractive and professional ID card defines your organization’s brand and even allows you to create a distinct brand identity among all your customers.

Moreover, you need to make sure that you design your ID cards in such a way that, along with helping you in creating a distinct identity of your brand among your customers, they will also become a trustworthy symbol of pride for your Employees and Team. ID God is the apt platform to get an idea for such comprehensive designs.

But, if you’ve no idea about what precisely you should consider while designing ID Cards for your organization then, to help you with the same, we’ve come out with this comprehensive blog that contains the 7 essential tips about creating a dynamic, effective and well-designed professional ID cards for meeting all your organization’s essential requirements. So, let’s get started:

Tip 1 Feature Only the Essential Elements and Information Keep in mind that ID card size are generally 2.125” x3.375” so, you should always start by deciding about only the vital information and data that needs to be included on the cards as this will help you define the parameters of your ID card design simply by understanding the objectives of your organization’s entire ID card program i.e., whether the focus is on people, privacy, productivity, profits and/or pride.

So, make a list of all essential and true elements of your organization from the following given list simply because your design will revolve around this list only:

  • Company Logo
  • Company Contact Information
  • Cardholder Name
  • Cardholder Photo
  • Cardholder Signature
  • Barcode
  • HoloMark Seal, or other visual identification markers
  • Security Access Level
  • Cardholder Fingerprint
  • Cardholder Title (such as student, sales director, or priority member)
  • Employee, Student, or Customer ID Number
  • Issue and/or the expiry date of the card
  • Identifying Info (such as height, body-weight, eye color, and gender)
  • How to Replace a Lost Card
  • How to Return a Lost Card
  • Cardholder Responsibilities
  • Disclaimer and Property Information, etc.
Tip 2 Keep It Elementary and Elegant You must have heard this phrase “Less is often more” somewhere or the other, right! So, apply it while designing your ID Card because no matter how advanced the world becomes, the clean and simplest designs are still considered the best. So, it will be better if you avoid including complicated designs with too many images and fancy plus overly fussy fonts. Instead, you should focus on developing a clean and clear ID card design with simple non-italic fonts that depicts your organization’s overall message clearly.
Tip 3 Ensure Readability by Using ‘Name’ in Large Fonts and ‘Photo’ in Clear HD-Format Every element, especially the photo of the employee, name and logo of the organization should be large and clear enough. Also, the important name and information on the card should be in all caps (capital letters are often easier to read) so that they’re effortlessly noticeable with just a glance.
Tip 4 Assemble Your Work or Business Philosophy With Your ID Card Design Decide about the driving philosophy behind your workplace whether its—
  • Simple or Sweet
  • Glam or Glitz
  • Playful or Colorful, etc.

After deciding the same, make sure to include any such representative elements that best reflect your workplace’s philosophy to your target demographic as this would in turn help them to understand what your card design reflects.

Tip 5 Wisely Select Background Color of the ID Card Without a doubt, use of any dark color for the background can make the information that is available on the IC Card difficult to read and understand for others. Therefore, always make sure to choose the light color especially the white color for your ID card design.
Tip 6 Play With Contrast and Balance Design aspects can be ultra-fine and easy to assimilate that you can include various stylistic cues such as ‘contrast and balance’ for simply creating a more aesthetically soothing design for your ID card.

So, with respect to the same, it would be better if you consider using different colors to designate different levels of access. Along with that, make sure to choose your ID card’s text colors carefully so that it can blend with your card’s background color.  It is because, no doubt similar colors may look nice together, but they can make it hard for people to look through your card design and what information it contains.

Tip 7 Decide Whether to Make Single or Double-Sided ID Card Either you consider making your ID card single-sided or double-sided would largely depend on the amount of information that you want to include on the ID –badge.

However, as recommended by many, make it double-sided so that you have all the opportunity to include the primary information on the front of the card and all the secondary information on the back side of it.  

That’s all! These are our top-7 essential tips that you can consider worthy while designing a dynamic, effective, and professional ID card for your organization. Moreover, you can visit the ID God website if you need more tips, suggestions and ideas for designing your organization’s ID cards.

raihan ahmed

My name is Raihan and I talk about games. I collect stories about the process of creation and the internal structure of game worlds. I play games for those who do not want to beat on their own or cannot pass a certain moment. I write reviews and impressions for https://nonamelab.com/ to help games find their audience, and players find their game.

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