Are you looking to launch a new product or service? Are you looking for a product launch plan that will ensure an exciting takeoff?
Getting customers interested in the introduction of your product requires a bit of skill. You’ll need to have creative ideas, successful advertising, and an excellent network of folks who can raise awareness of the fantastic benefits your product can offer.
Here are some of our favorite tips for a successful product launch.
1. Know Your Budget
A great new product launch is essential, but you won’t want to overspend if your product is taking flight. You may, for example, wish to live stream an event if you know you can’t afford to pay for more guests. Or you can have a business associate take photos to save money on a professional photographer.
If you’ve got a bit more to spend, you can hand out a “swag bag” to your guests with samples of your product if possible. It can also include codes for online discounts and other gifts from your company.
A keynote speaker is also a great way to encourage folks to attend your product launch. Some popular options are experts in your field, comedians, and even celebrities. In an ideal situation, you can use connections to get a deal on the speaker.
Some professionals also top off their product launches with swanky after-parties. This is especially important if you’re looking to attract a younger audience. DJs, live bands, or giveaways can all be part of the fun.
2. Choose a Target Audience
Launching your product isn’t going to be successful if you’re marketing it to the wrong people. This is where it’s critical to know who you’re selling your product to.
You can start simply by listing the benefits of your product or service. Next, think about the types of people it would benefit. For example, how old are they, and what is their gender or income level?
You’ll also want to think about things like education, family status, and location when marketing your product. Psychological traits such as personality, attitudes, and behavior will also come into play.
Think about how your product or service can fit into the lifestyle of your target audience to help your product launch strategy. Will it make it easier or enrich it in some way? This can help you to fine-tune the way you market your product.
3. Use Social Media
Many social media outlets allow you to target your advertisements toward your key demographic. But, again, this is usually relatively inexpensive.
You can also show videos to folks who have been interested in your company before to give them “inside information” about your upcoming product launch. Again, these should be geared toward solving any common problems encountered by your target demographic.
4. Sent Out a Press Release
What is a press release? In short, it’s how you announce something newsworthy to get media coverage.
You can find journalists who might be interested in sending out your press release by researching those who’ve written about your industry before. Make sure you get their contact details and come up with an impressive pitch.
Keep your subject line intriguing, and make sure you’re specific. Letting the journalist know they’re getting exclusive access can also be helpful. You also may want to follow up after you’ve sent out the press releases.
5. Make it Easy For People to Get More Information
While an exciting product launch can make consumers interested in your product or service, it may not convince them that it’s time to buy. Make it easy for them to learn more through flyers, videos, and information sheets. Encourage them to favorite your product on social media so they’ll get information as discounts and promotions become available.
6. Price it Right
You’ll need to do your research before pricing your product. In addition, you’ll need to think about things such as competitor pricing and overhead costs.
You’ll want to think about your target audience when stating your price. For example, budget buyers may benefit from psychological pricing. This is when you end your product in a .95 or .99 to make it seem less expensive.
On the other hand, more luxury or high-end buyers may benefit from premium pricing when round numbers can give the impression of luxury or status.
This is where it’s essential to know exactly who you’re marketing to. Then, as your product sells, you can experiment with things like pricing, volume, and discounts. Find what works best with your key demographic and keep those profits up.
7. Build a Story
The best brands have a story to tell that will identify strongly with your target audience.
Before building your brand’s story, it’s essential to clarify your mission and intended contribution to the world. You’ll also want to think about how it can make a consumer’s life easier or make them feel a certain way.
Your story should have a beginning, middle, and end that communicates how your product will meet your ideal customer’s needs. Everything from your logo, packaging, and marketing can let your customers know what you’re about.
Your launch needs to let target customers know precisely how your product can help make their lives better. Videos, press releases, and other visuals can help to communicate this even more clearly.
Creating a Successful Product Launch
A successful product launch will use media and personal interactions to let your target customer know precisely why they need your product. With a bit of creativity and the right approach, you could have a booming business in no time.
Don’t stop getting smart about your business now. For more great advice, read our blog today.