If you’re looking to draw in crowds of visitors to your exhibition stand, you’ll need to put in a bit of effort. Just putting up a few banners and leaflets isn’t going to cut it. You’ll need to actively promote your presence at the event and make sure that potential customers know where to find you.
In this article, we’ll discuss seven surefire ways to attract visitors to your exhibition stand. Aside from that, you should probably start browsing online for third-party providers of customer exhibition stands.
1. Get the Word Out Early
Start promoting your exhibition stand as soon as you have the event details confirmed. Use social media, email marketing and even good old-fashioned print media to let people know that you’ll be attending. Make sure to include all relevant information like the event’s date, time and location.
2. Make a Good First Impression
Your exhibition stand is often the first point of contact between your company and potential customers, so it’s important to make a good impression. Invest in high-quality displays and furnishings for your stand and make sure that everything is clean and tidy. First impressions count!
3. Use Eye-Catching Graphics
Make sure that your exhibition stand is visible from a distance by using large, eye-catching graphics. Bright colours and bold fonts are always a good choice. Just make sure that your designs are professional and in keeping with your brand identity. Talk to your provider of customer exhibition stands about it!
4. Offer Freebies
Everyone loves freebies, so offer potential customers something to take away from your exhibition stand. Promotional items, such as pens, keyrings or even small items of branded clothing make great gifts, and they’re a great way to get people talking about your company.
5. Run a Competition
Running a competition is an excellent way to generate interest in your exhibition stand. Offer prizes that are relevant to your business—voucher codes for products or services for example— and promote the competition heavily both before and during the event.
6. Have a Clear Call to Action
Make sure that your exhibition stand has a clear call to action, so visitors know what you want them to do next. Whether it’s signing up for your newsletter, taking a survey or downloading a white paper, make sure that your call to action is prominently displayed and easy to understand.
7. Train Your Staff
Your staff are the face of your company at an exhibition, so it’s important to train them properly. They should be able to answer questions about your products or services and direct visitors to other parts of your exhibition stand. If you can, provide them with customised uniforms or t-shirts, so they’re easily identifiable.
When it comes to attracting visitors to your exhibition stand, a little bit of planning and preparation can go a long way. By following the tips in this article, you’ll be sure to make a great impression and generate plenty of interest in your company. So what are you waiting for? Get started today!
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