The healthcare industry is dynamic and ever-changing. Patients are always finding new ways to get in touch with new facilities and providers.
This is why medical offices and healthcare organizations must find unique ways of showing up where their target audience or patients are online.
Whether you are an ophthalmologist, dentist, physician, or any other type of medical practitioner, when it comes to attracting patients online, you will always be in constant competition with lots of other healthcare professionals in your area.
You need to create a healthcare marketing strategy that will enable you to get more patients. The tactics you need to deploy should make your brand visible precisely where and when your patients are looking for a medical practice like yours.
Here are seven suggestions on how to market your healthcare facilities:
1. Hire A Professional Marketing Company
The first and most powerful suggestion to take your practice to the next level is to outsource to a reputable professional marketing company.
Outsourcing digital and social media outreach to professionals such as Clinical Marketing will enable your medical staff to focus only on what they know best.
The professional marketing company will handle everything else that will be suggested in the next few paragraphs.
And you will get torrents of patients to your healthcare practice, even more than you can handle.
2. Build a Highly Responsive Healthcare Website
A highly responsive website is accessible via any screen, no matter the size, without getting distorted. Visitors will enjoy the same experience on a smartphone, tablet or computer.
And for your information, Google’s mobile-first indexing means that the mobile version of your website is used first for indexing and ranking.
Google is all about user experience and will always prioritize websites optimized for mobile users.
And the truth is that highly responsive websites work best for the mobile digital healthcare experience. Get it right and increase the chances of getting new visitors to your site.
3. Create Educational and Outstanding Content
Now that you have created a fully responsive healthcare website, the next thing to do is start creating educational and outstanding content.
This is highly beneficial for search engine optimization. And it will increase traffic from search engines to your healthcare website over time.
You can produce and distribute educational or valuable content in the form of articles, eBooks, blog posts, white papers, and infographics.
These provide value to your readers and build trust between prospective and existing patients. Patients looking for information about your practice will find the answers.
For example, if you are an orthodontist, potential patients will know beforehand how much braces cost or how long they will need to wear them.
And you will earn a reputation as the go-to expert in this field for those seeking the healthcare services you provide.
4. Enable Your Patients to Market Your Medical Practice
There is practically no marketing strategy more powerful than word-of-mouth marketing. Only very few medical practitioners leverage this, making it a perfect marketing tactic to deploy for your healthcare facility.
Start by sending online surveys to your patients so that they can share their real experience with your practice. You may also consider installing a feedback form on your blog or website.
When you consider your patients’ feedback, you are making them part of your healthcare organization’s overall development.
This makes them feel even more involved and appreciate that their feedback is heard and acted on.
And that is how you gain a loyal following of unofficial ambassadors that will sing the praises of your practice to your potential patients.
5. Leverage the Power of Social Media
Social media is the buzz these days, but that should not stop you from utilizing its power. Via social media, your content can gain massive and measurable visibility irrespective of your healthcare organization’s size at little or no cost.
Consider setting up a LinkedIn page, a Facebook page, and a Twitter account. Do not spread yourself too thin.
Use social media platforms that you and your team can manage conveniently without any hassle.
Update your profiles from time to time with reliable, valuable, and educational content. You may also post content or links from other reputable sources.
Add social sharing buttons on your website or blog. This makes it easier for your readers to share your content with their friends, colleagues, and families.
6. Utilize Display Ads and PPC for Healthcare Marketing
Another way to gain more visibility online is by riding on the winds of healthcare SEO. This organic marketing works, but what works even more effectively is the use of pay-per-click (PPC) ads.
PPC ads are laser-targeted paid advertisements that always appear first for a particular set of search terms.
When using paid search, your website will be among the first visible for your medical services. You can easily manage your budget or decide precisely how much you want to spend when running PPC ads.
Your return on investment (ROI) can be measured with analytics so you can adjust your budget and ads based on which are performing the best.
Display ads and PPC ads appear on top of other websites or the sidebar of your prospects’ favourite web browsers.
7. Keep Your Patients Up to Date with Healthcare Email Marketing
One of the most efficient ways to keep your prospective and existing patients up to date is email marketing.
Email has become an excellent digital marketing medium for sending industry news, reminders, informative newsletters, appointments, and other timely information.
Sending emails from time to time builds trust with prospects and customers alike. Your subscribers will appreciate the value you provide.
Additionally, emails that provide trustworthy information will help foster positive and long-lasting relationships with your patients.
If there are any changes in your healthcare facilities, email is the viable channel to inform your subscriber base.
The above suggestions on how to market your healthcare facilities work. Keep in mind that they will take a bit of time to gain traction.
But the earlier you start, the sooner you will reap the benefits. So, what are you waiting for? Act today.