If you live in New York, this year would be the best time to start a business. Many business owners are setting their eyes on New York because it is booming right now, with roughly 100 million visitors that want a piece of the New York experience. Besides many visitors, New York is also a diverse city with different businesses that focus on art, food, or finance.
If you plan to make your business prosperous in New York, you need proper planning and a ton of help, specifically through SEO. You can find many businesses in New York that are hiring the talents of seo new york companies. However, other businesses have doubts about hiring them because of the SEO myths that they still believe.
SEO Myth #1: Hiring SEO One Time Is Already Enough
When you hire an SEO company in New York, you should know that it is not something that you can try only once, and then you do not have to do it again. You might have problems with your slow website speed, so you hire them to fix it. Note that your slow-loading website may not be the only problem, and only a professional SEO agency can find them.
SEO is constantly changing its algorithms from time to time, so it is a must that you have a professional SEO agency in New York that can help you out in that field. You should always aim for quality SEO if you want your business’s website to reach and maintain the top search engine rankings.
SEO Myth #2: The Older Your Website, the Better Your Search Engine Ranking
Another myth that some old businesses in New York believe is that they can quickly get the top search engine results because they have one of the oldest websites on the internet. It will not matter if you have the oldest website if you cannot provide a great user experience. You might have an outdated website or pieces of content that are no longer relevant nowadays.
Your website’s age will never be a determining factor in terms of search engine rankings. Search engines, such as Google and Bing, will always place updated websites in the top spot all the time, and you need the expertise of a New York-based SEO company if you want to know which part of your website to update.
SEO Myth #3: More Links Equals Better SEO
There is a reason many websites in New York focus on acquiring links because it helps them increase their search engine rankings. However, you have to remember that acquiring too many links might not be a good idea. A good example is when you stuff one piece of content with multiple links, which Google will find out and rank you down.
They might consider your content as spam, so you might not see your page on top results even when you placed high-quality links. Back then, search engines considered the number of links to climb the search engine rankings. However, they have changed their algorithms, so you have to focus on link quality more than quantity.
SEO Myth #4: Your Website Does Not Need Meta Tag Keywords
You might have heard from other business owners in New York that they do not need meta tag keywords to increase their website’s search engine rankings. That is untrue because they provide structured metadata about your website and show up between the opening and closing tags on a web page.
While it may not improve your rankings, Google utilizes meta tag keywords to determine what your website content is all about. It also makes your search results appealing, potentially convincing users to click on your website and improve traffic.
SEO Myth #5: Local SEO Does Not Positively Impact a Website Anymore
In some cases, businesses want to expand their business outside of their city or country because they see the potential to increase their profits. But in doing so, they sometimes forget that they can also achieve success when they optimize their local SEO for New York users. Failing to optimize your website for local searches is already a massive loss for any business that wants to increase its profits as much as possible.
When you hire an SEO agency in New York, never forget to optimize your SEO for local searches, especially when you have competition around the area you want to get ahead of.
SEO Myth #6: Websites Do Not Need to Optimize Images
Business owners who are new to SEO think that it is already enough for them to create high-quality content all the time in hopes that it will improve their search engine rankings. They fail to understand that there are still other parts of a website that they need to optimize besides posting high-quality pieces of content.
You should also note that images play a huge role in ranking your website because search engines like Google use URLs and file names to recognize images. Most SEO agencies in New York will use JPEG, PNG, GIF, or SVG image types because it is easy for search engines to distinguish. The image’s file size will also matter because a large size can affect the website’s load time and thus have an impact on the website’s rankings.
SEO Myth #7: The Longer the Content, the Better It Will Rank in Search Engine Results
Writing long pieces of content will not automatically rank your page high in search results. Instead, it will usually depend on the information written on the content and how relevant it is. In some cases, long content that holds no relevance or information will be ranked down simply because it won’t help New York readers in any way.
SEO experts recommend keeping content between 500 to 1,500 words all the time. Doing so prevents writers from congesting the content with too much information, which could make it difficult for readers to understand.
Now that you know the different SEO myths, it should not be a problem to understand the importance of hiring an SEO agency for your business in New York. However, never take SEO for granted because it is the most effective tool for creating a significant online presence.