Amazon’s affiliate marketing program has helped thousands of people all over the world. SEO best practices applied with Amazon affiliate marketing can do wonders. However, ignoring SEO can hurt the overall Amazon affiliate site. SEO for an Affiliate site matters a lot. People who are just starting out can fall into some traps. As knowledge is wisdom, it’s best to learn about the common blunders & mistakes of SEO for an Affiliate site.
To help you avoid mistakes, we reached out to Top SEO Agencies. With their assistance, we have compiled the top 7 SEO mistakes for your Amazon Affiliate site.
Giving More Importance to Keywords Than Products
Hunting keywords and spreading them evenly across the website inevitably attracts customers, but it doesn’t benefit them. Top SEO Agencies have noted that people often concentrate on keywords rather than the products they are selling.
Selling products that solve problems for customers is more beneficial than just concentrating on popular keywords. Use keywords to lay the base but hand out solutions for customers to see real results.
Show your customers how their lifestyle will be better by purchasing your products. Please give them a vision that’s only possible by buying your products. So the bottom line is to concentrate on products rather than solely on keywords.
Publishing Duplicate/Copied Content
You can use PPC ads to boost your website’s traffic, but after some time, your campaign will sink. A real & genuine website is known for its quality and original content. Repeating the same information from the vendor on your site will ruin SEO.
Search engines are always looking for new and fresh content. Stop spamming your website with copied descriptions. Shrink out useful information from the products and sketch a whole new description for each item.
Top SEO Agencies recommend that you always create a product description from scratch to provide value for customers.
No or Fewer Product Reviews
Before making a purchase, over 70% of buyers are looking for product reviews. Few or no reviews can affect SEO for an Affiliate site. If your website doesn’t have enough reviews, you are missing out on a lot of customers.
No/Few product reviews don’t only look unprofessional but give a sketchy impression. Reviews and feedback from customers also contribute to unique content on your website. Moreover, it keeps your page alive & pumping that’s good for overall SEO.
Lastly, review pages have a higher chance of reaching the top charts than selling pages. If your website is lacking reviews, make sure to work on it asap.
Confusing & Irrelevant URLs
Unrelated and dummy URLs hugely affect SEO for an Affiliate site. Anonymous IDs and irrelevant URLs just doom the overall SEO. Making your pages unique for the search engine is excellent for SEO.
Sketch the URLs in a way that they speak. URLs must be concise and related to the product. Moreover, please don’t make your URLs look like gibberish, make them readable and informative. Furthermore, add primary and secondary keywords if possible in the URLs.
The whole point is to make URLs relevant, concise, readable, and informative.
Not Incorporating Keywords According to Search Demand
One colossal mistake that beginners make is not incorporating the right keywords. Some people think that using keywords with only massive traffic will make it up for them, but it’s wrong. It would be best if you found keywords that people are searching for.
Stop promoting things that people aren’t looking for. Instead, research terms that are highlighted by the audience. For instance, people might be searching for “Zara White Scarf,” but you have incorporated “White Scarf” in your content. This scenario will only promote things that aren’t popular.
Use brand names and model numbers in titles & headings. Lastly, don’t forget to fill out alt tags!
Turning a Blind Eye to Mobile Optimization
Most of the Amazon affiliate sites aren’t optimized for mobile devices. Poor design, slow speed, and awful performance scare away users who are accessing the website via mobile devices.
Top SEO Agencies suggest that you must optimize your website for smartphones and tablets. Choose a mobile-first design, disable useless plugins, appropriately size images, and trickle-down scripts.
Create a fast and friendly experience for people who are browsing your Amazon affiliate site via mobile devices.
Ignoring Meta Descriptions
Top SEO Agencies have seen a lot of beginners who completely ignore the meta descriptions. While others copy-paste the same thing over and over again. Stop ignoring meta descriptions and take them seriously!
Write unique meta descriptions for each page. Moreover, make your meta description relevant to the content. If you have installed the Yoast SEO plugin, you can create custom templates for meta descriptions.
Differentiate your products by writing distinctive meta descriptions and see your pages rise through SERPs. Set yourself apart from competitors by writing useful meta descriptions for every page.
Don’t underestimate the power of SEO as small mistakes can lead to huge problems.