Most businesses spend too much money on digital marketing without considering the alternatives. With so many competing digital ads, sticking to tried and true methods can deliver the best results.
Marketing with print is a time-proven method to promote your brand and increase sales.
Before you dismiss the importance of print marketing, consider the facts. Whether to appeal to an audience or to engage with customers, print marketing has its uses. Print marketing is such an ingrained part of our lives that it isn’t going away soon.
Don’t feel afraid to branch out your advertising strategy. Read on for seven amazing reasons to use print marketing.
1. Easier to Reach the Older Generations
Print marketing, or print media advertising, is an important facet of the lives of a lot of people. For some of the older generation, print is still the most reliable way to go. Growing up in an era full of print marketing, these people are still likely to consume this type of advertising.
These are the sort of people who prefer physical marketing and are barely aware of digital marketing. To expand your reach, print marketing is a great way to get the older folks.
It’s also important to remember that these people don’t necessarily have the best proficiency with technology. The digital age is confusing for most older people and this often hinders them from consuming online content. To engage with them effectively, print might be your only choice.
2. Print Marketing Appeals to Many Human Senses
A digital ad and a print ad are both going to impact people differently. Holding a piece of paper gives a connection that digital ads cannot. This is because people tend to prefer what feels real to them.
Using that idea, print ads help to connect people to businesses. The knowledge that they are holding a physical copy of something appeals to people more. This often translates to increased sales and product views.
This is because paper marketing is now seen as something special and out of the norm. A deviation from digital marketing makes customers feel special and different.
For business owners, print marketing feels more fulfilling as well. You get to physically connect and engage with people.
3. Real Marketing
Print marketing is less prone to customer ignorance and digital blindness. Put simply, people who filter out ads when browsing online cannot do the same with print marketing.
With the internet’s saturation of ads, most people have focused on filtering out this type of content. This is primarily so that they can focus on consuming the content they want. To put it in perspective, most people have become so inured to online ads that they are no longer engaged with them.
This issue gets worse when ads are an annoyance to people. The prevalence of YouTube ads blocking the content you want to watch is a perfect example of this. This results in less engagement with the product or service being advertised.
In comparison, print ads once seen are either read or put aside for later use. That puts less pressure on audiences to dismiss them. Overall, this increases the likelihood of converting a new customer.
4. Increased Trust
Print marketing is still a thing is due to its honesty and the trust it generates.
Online, most people are apprehensive about online advertising. Many ads contain links that lead to malicious websites, and most people would rather avoid them.
As a result, people distrust digital ads in general due to the perceived risk of getting an online virus or scam. While this distrust is valid, it also means less engagement. If people do not trust an ad, it might mean that they do not trust the product or worse, the seller.
This is not true for print ads. A piece of paper is as real as it can get, and more people are likely to buy into it as a result. This makes it a great piece of marketing for small businesses.
5. Affordable and Reliable
Think about it, once your marketing budget runs out, your digital ads stop as well. On the other hand, a cheap piece of paper with ink on it will last you several years. Your ad will stay there for a long time.
If you’re considering getting this sort of marketing, you’re bound to save up on more money. Unlike a purely digital marketing strategy, you have a fallback plan. This leads to a sustainable marketing campaign.
6. Great Local Targeting
A print ad will have the most success in a local market. Here, all you need is to run an ad in a local magazine or newspaper and wait for the results. The ad will reach the vast majority of the paper’s readers and since they live near your business, rest assured that they’ll likely visit your premises.
Print ads are especially common in HVAC marketing because most HVAC businesses target local clients.
7. Cover All Bases
An effective marketing strategy should cover all bases. While digital marketing may be the new norm, you can always supplement it.
Print marketing is currently the best supplement and even alternative for digital ads. If you wish to have an effective and broad marketing campaign, consider using both.
Discover the Relevance of Print Marketing Today
Print marketing is far from finished. As we’ve demonstrated, there are many reasons to give it a try, especially if you’re a local business gunning for the older folk.
We invite you to explore our blog, where you’ll find more informative and helpful content.