PPC can be an extremely effective way to drive traffic to your website, but it’s important to make sure you’re working with a reputable PPC management company. With the right service provider, you can achieve a high ROI on your PPC campaigns while enjoying all of the benefits that paid search has to offer. Let’s look at some of the questions you can ask a PPC company before hiring.
1. What is your experience in this industry?
This is an important question to ask, as you want to work with a company that has a deep understanding of the PPC space. A company that has been in the business for a long time will have honed its skills and be able to deliver better results for your campaigns. They have interacted with many different types of businesses and understand the challenges you’re likely to face. They can create solutions quicker and more efficiently and have a wealth of knowledge to share with you.
2. What kind of results can I expect?
PPC companies should be able to give you an idea of the kind of results you can expect from your campaigns. This includes both the short-term and long-term effects. They should be able to provide you with case studies or examples of campaigns they have run in the past so you can get an idea of what to expect.
3. What is your pricing model?
Asking about their PPC management pricing is also critical. Various companies use different pricing models, so it’s important to find one that matches your needs and budget. Typically, management companies will charge a fee based on the amount of money you spend on PPC each month. If there are other charges such as setup fees or minimums, your chosen provider should be upfront about them. Make sure you understand all of the costs involved in working with a PPC company before signing any contracts.
4. What kind of reporting do you provide?
One of the benefits of working with a PPC management company is that they will provide you with detailed reports on your campaigns. This information should include data on your budget, clicks, impressions, conversions, and more. The reports should be easy to understand and help you track the progress of your campaigns.
5. What kind of support do you offer?
PPC management can be a complex process, so it’s important to work with a company that offers great support. This includes providing you with assistance setting up your campaigns, advice on how to improve your results, and helping to troubleshoot any problems that may arise. The company should also be available to answer any questions you have about your campaigns.
6. What kind of tools do you use?
A good PPC management company will have a range of tools at its disposal to help you achieve the best results from your campaigns. This could include bid management tools, keyword research tools, and ad creation tools. Make sure the company you choose has the resources it needs to help you succeed.
7. How do you reduce waste spending?
One of the main benefits of using a PPC management company is that they can help you reduce waste spend. This means ensuring your campaigns are targeting the right keywords and that you’re not paying for clicks that don’t result in conversions. The company you choose should have experience in identifying and eliminating waste spending from your campaigns.
There are a few key questions you should ask a PPC management company before hiring them. By doing so, you can be sure you’re working with a provider that is a good fit for your business and can help you achieve the results you desire.