What is that one challenge at the heart of every small business?
It certainly is to get a steady stream of new customers for their business.
Sounds familiar?
You are not alone. About 34% of the businesses surveyed responded that lead generation is their top marketing priority this year.
Marketers and brand owners try diverse strategies to build brand presence online and grow their customer base.
That’s because without new customers coming in regularly, you risk stagnating your business.
Does this constant and urgent need turn you into a bundle of nerves at times?
Relax. We have you covered.
Here we share 7 practical ways you can adopt right away to get a steady stream of new customers for your business.
Let’s dive right in.
Proven Tactics to Get a Steady Stream of New Customers for Your Business
Are you ready to explore some clever and proven tactics to get a steady stream of new customers?
Here you go.
Table of Contents
Identify Your Target Customers
Do you know who your ideal customer is? Without a good understanding of who you are catering to, you wouldn’t know where to begin or which direction to go with your marketing strategy.
A buyer persona helps you figure out your ideal customers based on their behavioral patterns, demographics, interests, goals, and so on.
Instead of shooting your marketing arrows in the dark, you can rely on such critical understanding of your audience for content creation, marketing strategies, sales follow-up, and other customer acquisition activities.
Not only are you more likely to get a steady stream of new customers but also retain them over time as everything you offer will be personalized to them. In fact, 90% of customers are willing to share their data for better personalization.
Create Content That Converts
Content marketing can be a great tool to enhance customer relationships and get a steady stream of new customers.
But there is no room for guesswork if you want your content to work.
To create content that can convert, you need to know what kind of content your prospects will engage with.
As discussed above, creating a buyer persona helps both content creation and delivery. You can leverage Google Analytics to understand your audience better and improve your content personalization as well.
When you place your content in the right position in the customers’ journey, you can increase the chances of conversion and get a steady stream of new customers.
Add a Contact Form on Your Website
Now, how will you contact a prospect who visits your website? A contact form is one of your best bets to reach out to such visitors. It helps you generate leads and this, in turn, means that you can engage with them at a later stage too.
Direct response marketing is one of the most effective ways to get a steady stream of new customers. All you need to do is leverage lead gen platforms to design a customized form for your website.
You can then add this form to a landing page and other pages on your website to generate leads.
To improve the chances of visitors filling up your forms, you can offer something of value to them for free like access to your latest market report, webinar, exclusive product preview, ebook, and so on.
Build Partnerships
Building a steady stream of new customers is no mean deal.
So, why don’t you consider teaming up with other businesses?
Your chances of getting new customers can multiply when you partner with other businesses or consultants in your industry.
Let’s say, your firm holds expertise in building websites. You can consider partnering with an SEO company or an SMM team to offer complementary services to your customers.
At the end of the day, maintaining a cordial relationship with other businesses will prove to be mutually profitable. When you collectively offer more to your prospects, you can get a steady stream of new customers.
Bring in Email Automation
It’s not enough to target your audience on a single channel anymore. You need to reach them where they are.
That’s why it’s crucial to leverage a multi-channel marketing strategy.
And that’s where email marketing comes into the picture.
Every marketer knows how powerful email marketing can be to get a steady stream of new customers. You can go a step further and make the entire process even more effective by adopting automation.
And how can you do that?
You can employ advanced solutions for contact management to organize and keep your customer information updated.
Once that’s in place, adopt a good email automation tool to send highly targeted emails and increase email open rate to your leads to guide them through the purchase journey.
Running automated drip campaigns and offering targeted discounts through email marketing can help you get a steady stream of new customers with ease.
Encourage Referrals
Do you ask your customers for referrals? If not, then it’s high time you should. Customers who are satisfied with your product or services will be happy to refer you to their contacts.
And these referrals are likely to buy from you as they believe your current customers.
Referrals are not hard to come by too. In fact, you can generate a long chain of referrals when you formalize and simplify the process.
To motivate your customers to refer others to your business, you can give them incentives. These could be in the form of discounts, freebies, etc.
Additionally, to make the offer even sweeter, you can provide freebies to the new customers as well.
Be Present at Conferences and Events
Networking is quintessential for your business growth and you should grab every opportunity that comes your way with both hands.
Whether offline or online, be present at top meetups, events, conferences, and expos related to your niche. Being visible to your potential customers can help you to connect with them quickly.
You should strategize to present your products or services as a solution to their needs and thus get a steady stream of new customers.
Additionally, these events give you a chance to connect with other businesses from your industry. This can also help build partnerships,
Start Driving a Steady Stream of New Customers
Undoubtedly, every business needs to focus on lead generation and retention of existing customers if they want to stay in the race.
The tactics that I have discussed above can surely help you generate a steady inflow of new customers if you strategically incorporate them into your marketing plan.
Do you have any questions about the strategies mentioned above? Ask them in the comments.
