1). Magazine Articles
You can write a magazine article for a renowned publication, mentioning your website as an additional resource. The article can cater to enthusiastic readers that are not so much into blog posts. With the magazines, you will have a competitive edge because they visually engage a targeted demographic.
Ensure every piece you submit for publication is a relatable, compelling story that offers substantial insights, meeting the readers’ needs. That is how you will hook them right from the get-go.
2). Business Cards
Printed information on different media means having something permanent, and that is what you get with business cards according to Stephen Helch. On Helch.net he says, the individuals with the cards will have a reference to your name and contact information that they can enter in their computers, laptops, or mobile devices when in need of your services.
Therefore, make a resounding first impression by coming up with a unique design for your business cards that reflects your company and brand.
3). Creative Stickers
If you are not new to “guerrilla marketing techniques,” you know what creative stickers are and how you can use them to showcase your business. They are a fun and humorous way of doing things that also allow you to incorporate storytelling.
Take the example of distinctively tailored Axe Body Spray’s sticker. Axe placed the marketing sticker close to the exit man sign. It is a unique brand proposition that shows male Axe users as attractive to women.
4). Radio Advertising
If you plan to promote your social media profiles, but your business website is not yet up and running, the radio can be an excellent avenue for advertising. But you should pick a radio station that targets your business’ market.
According to Business Town, you should make your radio advert catchy and insightful, mentioning how your product or services in what your audience has been searching for, and where they can find you.
Outline the steps to take when formulating your call-to-action, basing everything on your goals, all of which should become an invitation to follow you or your brand on social media.
5). Conduct Workshops
Educational workshops are among things that people who are willing to learn value. Always strive to teach your target audience something new irrespective of your field of profession. It can be a skill or knowledge that individuals can apply in their way of life.
Offer exclusive advice and ensure that your educational workshop is interactive and encourage prospects to engage with you or your business one-on-one. If possible, create a special offer accessible for your workshop’s participants.
6). Sponsor An Event
Sponsorship has gained significance among many business owners. When sponsoring an event, you are building your authority while also raising brand awareness. The participants or attendees, especially professionals in the media industry, can help spread the word about your company or brand.
New Relic Incorporate asked participants of their Hackathon to build a functional app within the shortest time possible, and winners were awarded prizes such as MacBook Pros.
7). Branded Merchandise
Giveaways from Empire Promos can be an ideal way of attracting and maintaining customers. And if what you are giving away is branded merchandise like lanyards, pens, t-shirts, or sticky notes with your company logo, this can be an effective way of promoting your business. Such items can help spread your name, thus speeding up your marketing efforts. Furthermore, you can garner loyal customers or clients in the process.
Remember to include your website and social media handles when branding the merchandise. Consider printing promo codes that unlock discounts; it can be a means of adding a bit of excitement.