Marketing budgets have been on the rise for the last few years. Traditional media spend has been strong, but marketers are putting more into their digital marketing strategies than ever before.
In tumultuous times, marketers are now looking to get more out of every dollar.
That’s where marketing automation comes into play. You can improve marketing outcomes by automating some of the more tedious tasks.
The problem is often choosing the right tool. What are the best marketing automation tools out there right now? This guide reviews seven tools you’ll want to adopt right now.
1. Automate Social Media with Buffer or Hootsuite
Social media is often an afterthought for many marketers. Despite that, it can be a big job. You need to pay attention to mentions and respond to customer queries.
That’s besides crafting great content and getting your posts out there at the right time. You could hire an intern to handle it, or you could invest in a tool to help.
Some of the best marketing automation tools are focused on making social media simpler and easier. Both Hootsuite and Buffer are strong contenders in this category. These tools let you schedule your posts in advance, so you can always get them out there at the right time.
It’s also easy to track mentions and respond to people who are mentioning you. Both come with powerful analytics, which can help you determine what’s performing and what’s not.
With a tool like Buffer or Hootsuite, social media is a whole lot easier.
2. You Have Plenty of Choice for Ad Marketing Automation Tools
Another key aspect of marketing is advertising. More marketers are adding to their digital advertising efforts this year.
Of course, managing campaigns can be quite especially if you own franchises and want to optimize your multi-location marketing intense. You need to pay attention to metrics and make adjustments. Crunching the numbers to discover your audience and working to retarget them take time and effort too.
Luckily, there are plenty of marketing tools that can help you automate your ad campaigns. You might want to consider AdRoll, which is famous for its retargeting campaigns. It’s also easy to use and helps you run effective campaigns across every channel.
Other honorable mentions in this category include Metadata.io and Shoelace.
3. Get Your Site Ready for Automation with Sitecore
Your website is a key part of your online marketing strategy. Automation can be easier when you make sure your site is set up to allow integrations, collect data, and more.
That’s where a tool like Sitecore comes in. With it, you can turn your website into a marketing powerhouse. It harnesses the cloud to make your site scalable. It even automatically personalizes the web experience for your visitors.
In turn, you can capitalize on every website hit and lead. Sitecore also offers powerful analytics, going beyond the web to help you keep track of leads. It even includes data privacy tools to help your compliance.
If you want to get more powerful marketing out of your website, then consider the Sitecore upgrade.
4. The Best Marketing Automation Tools for Email
Email marketing is still a powerful tool in this day and age. It can be an intensive type of marketing to use, though. You need to craft content, then collect and update audience data. Segmenting audiences, sending out the right offers, and making sure to follow up on time can all be challenging.
Does that sound like the case in your business? If so, an email marketing automation tool could be just what you’re looking for. Some of the best names in this category are likely ones you’ve heard before, including ConstantContact and MailChimp.
These tools let you put your email marketing on autopilot. They can help you segment email lists, update contact information, and even time email campaigns just right. If you thought email marketing was effective before, just wait until you adopt one of these tools.
5. Get Deeper Insights Automatically with Pardot
Automated market research tools are few and far between, but you may want to check out Pardot. This powerful platform can help you supercharge almost any part of your marketing.
More than that, though, it helps you gain deeper insights into your marketing. The analytics that can be pulled from this platform will help you make even better decisions. More effective campaigns across all channels are just a few clicks away.
6. Put Referrals on Autopilot with This Tool
Referrals are becoming more important in marketing these days. Getting them can translate into more business for you, as well as provide you with a chance to reward loyal customers.
A referral and loyalty automation tool can make rewarding your current customers simpler. It can also encourage them to make that referral in the first place. If they had any reason to hesitate about recommending you before, the right referral program could take that barrier away.
Leaders here include TapMango, Referral Rock, and Ambassador. Any of these tools can help you capitalize on word-of-mouth buzz for your business, without requiring more legwork from your team.
7. Get the Right Tools to Nurture Leads
Finally, you want to put some thought into how you’re nurturing the leads your marketing campaigns are delivering.
Lead nurturing can be time-consuming, and it may take weeks or months to bear fruit. Your team could invest a lot of time into a lead, only to lose out last minute because of a minor misstep.
Using a tool like Marketo or Act-On to help you nurture leads will help. They automate the process, which then makes it more likely you’ll win the sale in short order.
Put Marketing Success on Autopilot
The best marketing automation tools will help you deliver more effective marketing campaigns. In turn, you can be ready to generate more leads, win more sales, and grow your business.
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