The internet provides various marketing resources and opportunities, making it easy for any business to market in Oxfordshire. To begin with, there are a variety of platforms that can be utilized for marketing purposes. The most primary example is, of course, social media. Aside from that, businesses can use streaming platforms, websites, email, blogs, and even apps as a venue for marketing.
Whether you’re running a small or a medium-sized business, there are various ways to market your products locally or globally. If you think marketing on the internet is too technical for you, there are digital marketing agencies, like Caffeine Marketing, who can help you with that.
Nevertheless, it’s best to know the different ways to market your business in Oxfordshire, as some of these can be done with ease. So, take note of the following ways below:
1. Build A Social Media Presence
As previously mentioned, social media is one of the main venues that you can use to market your business. Most customers these days are on social media. So, if you want to reach them, your business must be present on the platform as well.
Once you already have a social media profile, make sure to build your presence in the network. Post content regularly and engage with your followers through posts, answering questions, and providing useful tips and advice. You may also share details about your products and services. It can be time-consuming to create and build a social media presence, but it’s worth it if you want to grow your business fast.
2. Make Use Of Local SEO
Local Search Engine Optimization (SEO) can help you get discovered online. Having your business listed in online directories can be a great way to start. Make sure your business information is consistent across all directories. It should include your address, company name, phone number, and business website.
Most of all, to take advantage of local SEO by optimizing your content and pages with your location. Therefore, you must include “Oxfordshire” as part of your keyword because that’s how people from the locality can search for you on search engines. For example, if you’re running a pet grooming shop, you can optimize your website with the keyword, “Best Pet Groomers in Oxfordshire.”
3 Start A Blog
More often than not, a business blog is an overlooked digital marketing strategy, yet it’s potent. Blogging helps drive more traffic to your website or social media pages and allows you to connect better with your audience.
However, it’s important to update your blog as often as possible. Aside from that, make sure you provide useful, timely, and relevant content. Most of all, don’t forget to incorporate local SEO practices that would further optimize your blog for your target customers in Oxfordshire.
4. Publish Press Releases In Local Magazines
Aside from building your own blog, you must also publish content across various magazines and sites. This helps you reach more people and pique the curiosity of other people who needs to hear about your business.
So, don’t hesitate to place an article about your business in popular local magazines in Oxfordshire. These magazines don’t have to be printed, you can also publish press releases on online magazines or blogs that cater to people in Oxfordshire.
5. Partner With Local Influencers
Whether you want to break into a wider market or keep your focus in Oxfordshire, it still makes sense to partner with local social media influencers who can help increase the exposure of your business.
Influencers have a strong social media following, especially among individuals who live within your community. The good thing about local influencers is that they often get high engagement rates from their followers who also trust their recommendations and suggestions.
6. Offer Coupons And Discounts
All customers love a good bargain whenever they can get a chance. Thanks to the internet, it’s now much easier to compare prices and look for the best deals. So, as a business owner, it’s vital to offer discounts and freebies to your local customers. It’s a good way to encourage people to buy from your business and increase traffic to your website or store.
Marketing your business in Oxfordshire may seem like a challenging task. However, once you start implementing some of the methods mentioned above, you can reach hundreds of people in no time. If you want to see greater results, better consult with professionals who can create a unique marketing plan for your business.