Conducting corporate conferences enables business leaders to generate fresh ideas. Instead of doing routine tasks or fulfilling the same responsibilities, you can create effective approaches and gain insights that will help you expand the business, find new markets, and boost market share.
Because they’re usually longer than virtual events for teams, traditional conferences lower productivity levels. On the other hand, digital conferences feature fewer live sessions and offer attendees access to pre-recorded content. With access to pre-recorded content, participants are able to balance their commitments, like their studies, work, or family.
Here are six sure-fire strategies to make virtual corporate conferences exciting.
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1. Prepare For The Event
Before planning the agenda of your virtual corporate conference, you have to determine why you want to host the event. Identify clear goals and communicate them to the whole team who will be in charge of the project. Then select the right platform to host the event and ensure that the platform is equipped with advanced moderation tools.
As you plan your event, choose the most appropriate time and consider the number of attendees. You can make use of various social media channels to provide employees with information about the event. Ask them to share some ideas for the event too.
Their ideas will help you establish a clear agenda that includes timeframes and speakers. Furthermore, you must be prepared for any technical difficulties you might encounter. Develop a backup plan that lists down steps to take when Wi-Fi, audio, or video fails and include this plan in the conference preparation information you send to all attendees. For instance, if the video quality is poor, add a teleconference line.
2. Invite Top Talent
If you want to make your corporate conference fun, invite top talent. You may get celebrity moderators, hosts, and speakers whom your attendees will be delighted to meet.
To find top talent for your event, do your research. You can use your connections from other companies and ask them if they know someone who can share their experiences or expertise related to your niche.
3. Include Wellness Activities
Some employees may be struggling with mental or physical health issues. If you want to help them and switch things up in your event, add wellness activities.
Depending on the format of your virtual conference, you can hold a short meditation or a basic yoga session during breaks. One more activity that will be good for emotional wellness is a mental health awareness discussion panel. Alternatively, create a separate stream for wellness activities that your attendees may tune in to throughout the event.
You can even include a mini workout break to encourage physical wellness among attendees. Dancing, walking, and stretching are great physical activities attendees will appreciate.
4. Incorporate Gamification
Gamification not only enhances engagement but also promotes communication. It allows attendees to be comfortable and collaborate with each other.
To incorporate gamification, introduce the leaderboard challenge. This game is a golden opportunity for attendees to engage in activities. The more activities they join, the more points they earn. For instance, those who undergo training or participate in keynotes will gain points. You can also incentivize them by offering prizes to the top winners.
Aside from the leaderboard challenge, offer digital badges to attendees who finish courses or watch full sessions about different topics, like company culture and content marketing.
5. Have An Improv Comedy Performance
Another way to keep attendees engaged at your virtual corporate conference is to have an improved comedy performance. You can make an improv interactive and add a personal touch to it by asking your attendees questions about their favorite parts of the event and use their experiences as content for the performance.
6. Hold A Costume Competition
A virtual costume competition is just as thrilling and entertaining as gamification and an improv comedy performance. To guarantee that attendees will have the chance to showcase their costumes, accept electronic submissions during the day. Let them display their costumes on camera and then have participants vote for their favorite costume, which will encourage everyone to be as creative as they can. Once the votes are in, announce the winners. After the event, your company can treat the winners to a lovely dinner that will be delivered to their homes.
Key Takeaway
It sounds challenging to make virtual corporate conferences interesting for everyone since they’re done online. However, they can be as memorable and interactive as traditional ones if you introduce activities attendees will look forward to. At the end of the event, you’ll see how your team members have developed a deeper connection with their colleagues.
