Throwing a successful conference is not easy, but it is possible with proper planning and preparation. Organizing a successful business conference can boost a business’s reputation in the industry, especially when it gives the attendees value. To achieve this, you will need to understand what people want and do the necessary planning. In this article, we’ll outline tips for throwing a successful conference.
Table of Contents
Decide the theme
You need a theme that will guide the speakers on what to deliver. Determine the unifying message that will be delivered by the speakers, and what the main takeaway will be for the attendees. Let the theme be relatable, captivating, and trigger your audience’s emotions. Allow people to conversate by choosing something inspiring and stimulating. The theme is also important because it also guides your branding and promotion.
Think about the venue
Some people are lucky to have their own space. However, most people need to book a venue in advance. Luckily, online resources like The Vendery allow you to book a suitable venue in advance. While booking a venue, here are some key things to keep in mind;
- Seating: Ensure that your venue can accommodate your guests
- Location: The location will depend on your needs. It could be somewhere secluded or somewhere next to the city. Ensure that people can access transportation services and other amenities
- IT: In this day and age, you need tech solutions to make conferences work
Choose a team
Delegating tasks will make it easier to avoid problems on the day of the conference. Look for a coordinator, marketing director, speaker coordinator, and someone to handle IT, and ensure they are well-trained and capable of handling their roles. This will save you time and leave the attendees satisfied with the conference.
Draft the budget
Don’t forget to include everything in your budget, including any potential unforeseeable events. You need to set aside extra money in case of anything. Sometimes the weather can be unfavorable, and you may be forced to change the venue. If you don’t know how to set a budget, you can use free online templates to guide you.
Organize the speakers
A conference with a great lineup of speakers can make your event successful. Choose people that match your brand and make the conference attractive. You can invite a group of respected and well-known speakers within the industry to motivate other attendees to attend. Well-known speakers will also help to boost your credibility, which will encourage others to sign up. Be sure to have back up speakers in case some of your first-priority speakers cancel.
Time it right
The success of your event highly depends on when it is thrown. Be sure to consider key dates such as annual events in the area and holidays. You should also consider the amount of time the attendees will require to plan ahead to attend, and the amount of time you will require to plan a perfect event.
You will have ups and downs while preparing for the conference, but you can soften the blows with a carefully sorted-out plan. If you follow these tips, you are sure to succeed with your conference.