Before we begin, let’s first define what sublimation is, the process by which a solid material is transferred into a gas state without going through a liquid form. With this, we can say that sublimation printing is the art of moving artwork into a gaseous state without transiting into a liquid state. Different materials will predict the type of sublimation to be used. There are several sublimation methods used, namely; color inkjet sublimation, color laser sublimation, and black laser sublimation. The most significant advantage of coming up with your own sublimation business is that the production cost and starting capital is low. The profitability can be very high if you get along with it. Another thing, sublimation, can sound a bit techy, but it is effortless to learn how to manage sublimation business in a real sense.
Before registering your business, you must first come up with your preferred name for your business. Also, make sure that the title you chose will reflect the spirit of your sublimation business. After this, the next step will be to register your business to protect your brand and business legally. Ensure that you visit your state government to get documents such as Employer Identification Number (EIN) and forms for filing your taxes. You should also get business licenses and permits to enable you to run your business smoothly without conflicting with the government.
Write your business plan.
Already you have the idea, i.e., a sublimation business. Now the next thing to do is coming up with your business plan. You have to ask yourself several questions before coming up with a business plan, such as;
• The purpose of sublimation business
• The people you want to target.
• Goals that you want to achieve in the long run.
• How will you finance your sublimation business, e.t.c.
A good business plan will help avoid many mistakes startups do who rush into business without a good business plan.
Conduct your market research.
Since there is a different sublimation specialization, you will be required to decide what type of sublimation you feel comfortable to start. You will still be required to choose the specific sublimation services that you will deliver to your targeted audience. There are types of sublimation services that you can select such as plaque mugs designs, badge sublimation, interior designs, tray design, T-shirt design, and so forth.
Purchase equipment for your sublimation business.
After deciding on the type of sublimation you want and the services you’ll be offering, now it is time to buy the required equipment for your sublimation business. Since sublimation requires a machine that will transfer artwork to the substrate with heat, a heat press machine will be the essential thing to buy first. Other equipment will include an automatic timer, pressure control, plate cutter, and many others related to your type of business. Another critical skill to have in the sublimation industry is to know about colors, at least some, if not all.
Find a good location.
The location will matter to your business, and therefore it is recommended that you find a place that will favor your type of sublimation business. One thing to consider when looking for a location is accessibility. Another consideration besides establishing a physical location is going online. An online presence can be a great deal for you because you can get clients from different places.
Start looking for networks and clients.
When you are starting small, you can begin with individual clients while still aiming big. As you grow, you can now start focusing on both individuals and corporate clients. You should know where to look for clients. For example, clients who require sublimation services are photographers, clothing companies, graphic designers who create fliers and signs, and many more; you only need to do research.
In conclusion, you can entice clients to keep them coming back by offering good services and giving a discount on prices depending on the order’s quantity. You can also carry out promotional offers and provide customized solutions.