In the world we are living in today, entrepreneurship seems to be paying off more than anything else. Fortunately, there are numerous opportunities to explore, and therefore everyone can be comfortably accommodated. In this article, we focus on how to start a commercial lawn care business. It is quite a unique but lucrative business opportunity. Don’t wait anymore; continue reading this article to get more information on how you can set up your commercial lawn care business without much struggle.
However, starting up a commercial lawn care business is not a walk in the park, especially without proper and adequate preparations. For a successful start off, here are tested and proved steps to get you off the ground.
Identify Your Goals and Lay Down the Framework
Every business requires set objectives and a commercial lawn business is not an exception. Business objectives are essential since they serve as benchmarks that you gauge yourself against and assess your progress.
At this stage, come up with a mission statement, set the time you’re to dedicate to the business, expected revenues, and the amount of workforce you require. Also have management layout on how to manage financial, logistical, and marketing functions.
Get the Ideal Equipment for the Business
Lawn care services need several tools and equipment to carry out your projects seamlessly. This calls for a lot of research to arrive at the most efficient, reliable, and durable tools. Acquiring these tools can be capital intensive. However, one can take advantage of tools from auctions to minimize the costs.
When starting a commercial lawn care business, the must-have equipment includes lawnmowers, an edger, weed pullers, rakes, and shovels. For safety concerns, safety gear is essential. Also, have a ready and reliable means to transport the tools to and from the worksite.
Identify Your Customers/Clientele
Like any other business, when starting a new commercial lawn care business, you need to figure out who your most ideal customers will be. To achieve this, you need to ask yourself so question which includes;
- Who would be your most befitting clients, and how are you to align yourself to meet their needs?
- What kind of services will you offer – Premium or low-care?
- In which vicinity or localities will you offer your services? Identify whether it is only within the neighborhood or even beyond.
- What will be your marketing strategy?
All these questions will help you identify the specific customers you need, their needs, and plan yourself to satisfy them fully.
Market Your Commercial Lawn Care Business
There are various ways to market your business. However, for a startup, you need a low-cost marketing strategy that will reach out far and wide. Fortunately, today we have social media, which is a rich marketing tool. Having a strong online presence on Twitter, Facebook, and Instagram will help you reach out to many potential clients.
You can also utilize other online methods such as SEO, landing pages, among others. The only secret with this is on a good website.
Build Your Team
Businesses thrive on teamwork, and a commercial lawn care business is no different. Even though you might start alone, you will eventually get overwhelmed and need an extra hand. In such a case, start by getting an office worker to help you with some administrative work. With time as you grow, you can hire trained and experienced field technicians.
Utilize Your Customer Base to Grow
Besides the digitized marketing strategies, word-of-mouth referrals work magic too since they come from clients who have already experienced your services. Seek for testimonials from your best or favorite customers and post them on your site as promotional materials.
The only secret about this is excellent offering quality services coupled with exemplary customer care service. This ensures customer satisfaction, which in turn grows your customer base through referrals. Always make sure your clients are satisfied.