Owning and leasing multifamily apartments, townhomes, or residential buildings is a bit different than renting out and marketing a standard residential home. When you are in charge of managing the marketing of a multi-family residence, you will likely need to turn to marketing professionals who are well-versed in multifamily units.
Before hiring a multi-family marketing professional, there are a few tips to keep in mind to ensure you find a specialist that is truly right for the position and the building or units you are looking to lease.
Consider Your Needs (Online and Off)
The process of hiring multi-family marketing professionals first requires an assessment of your marketing needs. Consider the type of marketing strategies you are interested in deploying, such as:
- Local/word-of-mouth marketing campaigns
- SMM (Social Media Marketing)
- PPC (Pay-Per-Click Marketing)
- Direct Ad Buys (online or locally)
- Official website
- Virtual 3D tours of properties
- Event hosting/promotions
Before you get started with the promotion of your multi-family unit(s), ask yourself the following questions:
- What are my goals for my marketing strategy when it comes to my multi-family unit(s)?
- Am I interested in spreading the word about the multi-family residence for selling purposes, or to rent the units out to new prospective tenants?
- Which marketing method(s) are most commonly used for those who are advertising and promoting local multi-family units in my area?
- What demographics am I interested in reaching? Are my units suitable for families, or are they more suitable for those who are single and without pets? Consider the age range, gender, and specific locations you intend to target before hiring a multi-family marketing professional to help with achieving your goals.
- How will I track the results of the marketing campaign(s) I launch with a multi-family marketing professional?
- Which insights are most important to me and which type of feedback is most valuable regarding my professional goals?
Knowing how you intend to spread the word about your multi-family unit(s) is essential before choosing a marketing professional for the job. While in some cases, traditional real estate knowledge is preferred, other instances may require professionals who are well-versed in customer service and social media marketing.
Search for Multi-Family Marketing Professionals Who Are Experienced in Numerous Areas
To find a multi-marketing professional who can help with promoting your multi-family home or unit, search for those who are experienced in multiple industries. For example, a multi-family marketing professional with experience in customer service, web development/design, and even social media marketing can provide more in terms of service than a marketing professional who is strictly familiar with offline marketing.
Take the time to consider your exact needs and preferred marketing platforms to find a professional who can help to maximize your reach and visibility, both online and off.
Compare Preferred Marketing Methods
“Compare marketing methods you are considering with other multi-family units and agencies near you,” says Paul Turovsky, a Residential and Commercial real estate agent with Emerald Realty International. “Determining which types of marketing methods are likely to result in better engagement and prospective tenants that can help to save money and, ultimately, time.”
To learn more about which marketing methods are right for you, research local and online competitors in your market and industry. Review their current ad strategies and active campaigns to determine which platforms and marketing methods are likely to result in more engagement, feedback, and responses for your own multi-family unit.
Search Outside of the Local Multi-Family Marketing Professional Pool
Another way to hire a multi-family marketing professional is to search outside of the traditional hiring pool. While this may seem counterintuitive, it can also provide you with valuable insights into how other marketing professionals operate and whether or not you may want to try something new in terms of your marketing tactics.
Choosing to hire a multi-family marketing professional outside of the standard multi-family marketing pool can also provide new opportunities to reach a wider audience with a unique marketing strategy in place.
Working with those who have little to no experience in marketing for a multi-family unit may sound intimidating or stressful if you have never done so in the past, but it can also be extremely rewarding once you have found the perfect marketing professional for the job.
Search for Seasoned Multi-Family Marketing Professionals
Multi-family marketing professionals who have dedicated their careers to representing multi-family homes and units are also extremely valuable. Even if you are thinking of working with a professional outside of the traditional multi-family marketing group, there is plenty of wisdom and valuable insight to gain when working together with a seasoned multi-family marketer.
Make Moves Fast
With low unemployment rates, finding the right multi-family marketing professionals can simply be an issue of timing. Employers who are interested in hiring an individual marketing professional or an entire agency should do so quickly and with offers that are appealing and fitting for the role.
Avoid delaying any responses that are requested when interviewing employees, and always remain respectful and punctual. Mutual respect goes a long way for both employees as well as employers, especially in today’s hiring market.
Hiring the right multi-family marketing professionals can significantly impact the optimization of any marketing campaign you launch. With the right multi-family marketing professionals by your side, you can streamline your marketing efforts while making a genuine connection with prospective tenants using strategies that genuinely resonate.