6 Tips for Getting Better Health Insurance Leads

It’s clear the Affordable Care Act transformed how Americans found and purchased healthcare. While this is true, no longer are people being fined for not having coverage.

While there’s no way to tell how things will change in the future, it’s clear that people are going to keep purchasing private healthcare plans. This is true even for those who have been offered coverage through their employer.

If you sell health insurance, you may wonder – how can you find these people?

Generating health insurance leads can be challenging, but with a few tips, you can find success.

1. Consider Buying Your Leads

Today, this isn’t as unusual as you may think it is. Purchasing health insurance leads can give you a good percentage of conversions.

Ad tech companies are handling the marketing and generating leads. This means all the footwork has been done for you.

At this point, you need to contact the leads that have shown interest in making a purchase. Depending on where you purchase the leads, you may even be able to take live transfer phone calls or be matched with a manager who will help you create a strategy to increase your total conversion rate.

Be sure to research some of the lead selling options available to find a quality provider.

2. Use a Lead Management System

Converting your leads is one of the most challenging parts of the entire process. One way to increase your potential for a conversion is to invest in Medicare Training 101 to learn everything possible about insurance plans and options.

You can also begin to use a lead management system for leads.

One of the main issues related to purchasing internet insurance leads (as mentioned above) is they want options right then. These people don’t want to wait.

When someone submits their information, they require and expect a response – right away.

If you want to ensure you can provide this response and get the conversion, you must have a lead management system in place. This system can help you keep track of phone contacts and continue dripping messages to prospects.

3. Learn to Be an Active Listener

It is important to listen to what your customers tell you. You must gather as much relevant information about the person’s mental and physical health and high-risk behavior.

If you allow a potential customer to keep talking, you can get most of this information without asking.

For example, your lead’s love of boating may come up. You may also learn he doesn’t have lifejackets on-board for passengers.

If you have other insurance options beyond health insurance, you may be able to upsell this individual. If you don’t offer these insurance options, you can refer them to someone who does and build your network.

4. Ask for Referrals

While this is considered an “old-school” method, it is one that is still effective. All you have to do is give your business card to existing clients, family members, and friends.

The contacts will then distribute the cards and give you access to a new source of leads.

Even when the lead doesn’t result in a sale, you can keep reminding this network you have developed to continue to refer people to you.

One of the most effective ways to ensure your business cards are handed out is by offering incentives. For example, if a referral becomes a client, the person who referred them gets a gift card or another monetary incentive.

5. Create an Effective Follow-Up Plan

It will be easy to develop a system to touch base with current clients and prospects when you have lead management tools in place. This is assuming that you have planned and outlined the follow-up plan you are going to use.

What are you going to say to your prospects as they move through your sales funnel? What if they say “no?”

Taking time to outline this plan is going to help ensure you have a process. It is also going to help you convert more leads.

6. Give Back to the Community

Join a volunteer fire and rescue group, fraternal society, veteran’s post, or local service club. Take time to become active in social organizations, networking groups, and business associations in the area.

Find a club that suits your specific interests.

Doing this is going to help to make you an integral part of your community. It will also bind you to people who will then be more willing to purchase insurance from you.

When someone is looking for something that is beneficial for their family, like health insurance, they want to buy from someone they trust. When you are active in the community, you will become that trustworthy person and generate many new leads.

Now You Know How to Generate More Health Insurance Leads

Generating health insurance leads can be tricky. It may also become a process of trial and error to see what does and does not work for you.

While this is true, the tips and information above should help you get started. Be sure to try one or several of these tips to see what type of results you can achieve. Generating health insurance leads isn’t impossible, but it does require time and effort.

Are you searching for more information about growing your business? Or do you want to find other topics like tech-related news? If so, be sure to check out some of the other blogs posted on our site.