This article updates your knowledge about digital publishing. Moreover, it talks about the increasing popularity of this publishing model.
The paper printed publishing has reigned over the publishing industry for more than a century. However, now things have been transformed a lot. Like emails have taken over conventional mails, CD players have been replaced with USBs; typewriters have been replaced with keyboards, likewise, paper printed publishing has been replaced with digital publishing.
1.What you do understand by digital publishing?
Digital publishing is a process in which digital mediums are used such as computers, smartphones, the internet, etc. to make and distribute digital publications. This technology is basically used to digitize print content in order to distribute via digital means.
The common examples of digital publishing include:
- Digital magazines
- Digital newspapers
- Digital catalogs
- Digital brochures
- Electronic books
- Digital reports, etc.
2.What is the difference b/w print publishing and digital publishing?
With the increasing dependence on the internet and software technology, digital publishing is taking over print publishing. The biggest reason is that print publishing is time and resource-consuming, costly, and does not offer the immediacy which modern and tech-savvy people demand.
Digital publishing does not have to bear expenses and overheads like printing, postage, and distribution. On the contrary, print publishing has to bear the continuously increasing cost of printing, postage, and distribution.
With digital publishing, you can easily monitor the performance or analytics in real-time. While in print publishing, you have to wait for a month at least to find out the exact analytics. So, with digital publishing, you also have the advantage to make necessary changes quickly when required.
3.Go green with digital publishing
When everybody in the world is concerned about climate change, global warming, and huge emissions of greenhouse gases, digital publishing is really a boon. It does not include cutting of trees so as to make paper and paper application and burning fossil fuels in order to distribute the publications to the subscribers. Embracing this type of publishing actually means less carbon footprints.
4.Digital publishing enhances user engagement
Incorporation of audio and videos, links, and more enhance user engagement. These multimedia components also assure an enhanced reader experience.
Not to mention, a reader’s attention can be greatly grabbed using animation or video. You can consider incorporating YouTube or Vimeo videos in your digital publications.
5.You can avail the power of social media with digital publishing
If you talk about today, everybody in the world is on social media websites. Social platforms like Facebook, LinkedIn, Instagram, Twitter, & more are highly popular among youth. So, if you wish to take the advantage of social media, you should embrace digital publishing.
No doubt, sharing article snippets on social platforms would increase your publication audience and can gather you more news subscribers.
However, you have to study each social platform and make your strategy according to it as each works differently. So, if you want to maximize the exposure select the best social platforms and share your content on them.
6.The bright future of digital publishing
Print publishers have to slash down pages of their publications as they are not producing enough ROI or return on investment. Further, with pandemics like COVID19, the distribution system has been seriously hampered. They are also not generating enough advertisement revenue. Moreover, they are required to pay their employees and give rent of their offices.
More and more publishing houses are going for digitization in view of the benefits provided by it. Talking about the present, even major publishing houses of print are partially growing digital. So, you can conclude in the long run, they would turn entirely digital.
Conclusion
Embracing digital publishing is the need of the hour. If you do not realize the importance of it today, you would regret it later when you see your competitors growing. A successful business owner is the one who changes as per demand. Be a successful publisher and embrace the change now.
