Francis Bacon famously mused that ‘knowledge is power‘.
In this fast-moving age, it’s vital that your business remains in tune with its core demographic. Without reliable information, business strategy is left to guesswork at best. High-quality market research can provide knowledge and insights to guide decision-making.
Hanover Research is one of the information research industry’s fastest-growing companies. For almost 20 years, they have developed a reputation for providing tailored research solutions. Their clients sit in the corporate, higher education, and K-12 education sectors.
Let’s take a closer look at 6 things to know about Hanover Research.
- Multiple Research Options
Peter Dodge of Bridgehampton set up Hanover Research back in 2003. Since then, this market research company has recognized that multiple approaches are needed. When you partner with Hanover Research, don’t expect a one-size-fits-all approach.
They will examine which research methodologies will best suit your business. Their tailored approach provides insights into your customers and your competitors. You’ll have a dedicated point of contact to guide you through the process and answer questions as they arise.
- Support for Strategic Planning
Hanover Research is more than just a research company. They won’t provide the research and walk away. Their strategic advising services provide the support to make great decisions and implement them.
In the context of your unique business, their experts will provide advice backed up by their research. This can enable your organization to:
- Improve the quality of your provision
- Gain the buy-in of key stakeholders
- Make high-quality, evidence-based decisions
- Access to Grant Professionals
In the education industry, winning and managing grants is vital to an organization’s development. Hanover Research grant professionals can work with your team to identify grant opportunities. They can provide the research to help you win grant bids and then manage grants effectively.
Grant regulations and guidelines change constantly. Grant professionals give your organization access to up-to-the-minute expertise. This can help you stay ahead of the competition.
- Help Educators Plan Effective Hybrid Learning
The COVID-19 pandemic has changed the K-12 and higher education scenes beyond recognition.
Hybrid learning has become vital to continuing to deliver consistent education. Yet concerns persist about its rigor and quality.
Hanover Research has undertaken research into this area. They’ve identified the most promising practices that educational administrators should consider.
- Gauge Stakeholder Perceptions
Many market research firms use surveys to help organizations find out what their stakeholders really think of them. But getting those surveys right is a skill not all possess. Get the questions wrong and the results can be misleading.
Hanover Research provides access to a survey expert who can help you decide on the best survey approach. They’ll craft questions that get to the heart of what you need to know. These surveys allow you to monitor stakeholder opinions over time.
- No Market Too Hard to Model
Market modeling is crucial to allow you to identify:
- Unmet customer needs
- Industry trends
- Implications of changing regulations
Some markets are harder to analyze than others, but Hanover Research does not shy away from the challenge. Their insights can help you identify areas for growth, reduce your exposure to risk, and set yourself apart from your competitors.
Let Hanover Research Provide Unique Insights for Your Business
If you’re looking for a bespoke approach to market research, Hanover Research is the right partner for you. They provide contextualized solutions. Their experts are on hand to help you implement the best decisions, whatever your industry.
If you’d like more insights into how to develop your company, check out our business articles today!
