The pre-rolls sales have skyrocketed within the past few years. This huge public demand has resulted in a massive increase in pre-roll brands. The pre-roll shelves are fully stocked with a crazy number of brands, all offering seemingly great quality pre-roll joints.
On the one hand, the enormous boost in the cannabis market has gigantically increased the profit margin. But on the other hand, the influx of numerous cannabis brands has made it difficult to stand out in the crowd.
Indeed, it is certainly possible to stay in business and keep growing at a slow pace; but if you wish to double your business and boost your sales, it is crucial to learn cannabis packaging secrets.
Here we have enlisted 6 pre-roll packaging secrets to help you up your marketing and advertising game in this overcrowded cannabis market.
Make an Everlasting First Impression
The quality and appearance of the packaging can make or break a sale. Always remember that it is not the product that a customer sees but rather the product’s packaging. The more prominent, tempting, and luxurious the pre-roll packaging is, the more it will attract your target audience. Typically, customers purchase products based on how the product feels at first look. It is a human instinct that we tilt towards prettier-looking stuff than the plainer one. Plus, no matter how similar or exactly matched the two products are, the customer will purchase the one with better-looking packaging.
Furthermore, it is never a good idea to pack an exuberant product in simple and boring packaging. If you are producing a luxurious pre-roll product that is promised to deliver highly potent cannabis goodness, then invest in premium quality packaging to serve your target audience.
Hence, giving equal importance to the pre-roll packaging as you give to its research and development is highly recommended. Because eventually, your goal of producing a high-quality product is to sell it to as many people as possible. And to meet that goal, you need to make a good first impression with great pre-roll packaging.
Stand Out in the Crowd
Use your pre-roll packaging to stand tall in the crowd. Be creative and let the originality and individuality of your brand speak aloud. Sometimes the newbie brands, in the quest to reach the top within a blink of an eye, mimic the packaging of top brands.
Instead of gaining customers, such tactics make these brands look like scams in front of the more established brands. Therefore, keep an eye on your competitors’ work but do not copy them.
Moreover, whether people purchase products online or offline, they keep scrolling or going through similar products until their eyes hit on something new and unusual. Hence, if you go with unique, easy on the eyes, and attractive pre-roll packaging, there are brighter chances of grabbing the attention of your target audience.
Communicate Your Brand’s Values
There are more chances of being recognized in the chaotically overflowing market by being relatable to your target audience. Use your custom pre-roll packaging to go beyond just a pre-roll brand. Be expressive, compelling, and intriguing in describing your brand’s mission and values.
It is crucial that the consumer connects with your brand and understands your business’s values. For instance, generally, people prefer buying products grown in their native area. So, you can mention on the packaging the cannabis source.
Moreover, many people are very sensitive about quality standards. So, you can mention what quality standards and facilities you have used for product development and packaging. Use custom packaging to answer the frequently talked about concerns of your target audience on the packaging to enhance your sales.
Be Versatile in Presentation
Offer your customers versatile pre-roll packaging styles and sizes. Versatility in a presentation gives consumers the freedom to choose the product to their liking. For instance, produce differently sized pre-roll joints.
Some people prefer king-sized joints, while others are looking for half-joints. Thus, you will have something for everyone. Similarly, create versatility in packaging styles. For instance, in addition to giving cigarette-style pre roll boxes, you may also introduce sliders.
Follow a Particular Theme Throughout Your Product Range
Use your packaging to define your brand’s identity. Create an aesthetically pleasing and tempting packaging style and use it for packaging all your brand’s different products. Try using soothing colors that are easy on the eyes.
Plus, avoid going overboard with the prints and patterns. Try to be subtle yet chic and attractive when choosing or custom-designing the prints and patterns of the custom packaging. Following a similar packaging theme on all your product lines will help the customers remember your brand.
Plus, if you manage exceptional quality in all your products, the customers will remain loyal to your brand and will cater to all sorts of cannabis needs from your brand. Various packaging themes can distract the consumer as they may think the products are from two different brands.
Use Innovative and Eco-Friendly Materials
Opting for eco-friendly packaging material can guarantee you an impressive rise in sales. Over time, people are becoming more and more conscious about their contribution toward saving the earth.
The modern cannabis consumer prefers buying from a brand that understands the value of saving non-renewable resources. A vast majority of cannabis consumers only buy from an eco-friendly brand, regardless of the brand’s experience in the cannabis market.
Final Words
The cannabis market has been overflowing with an incredible number of pre-roll brands. This terrific boost in the cannabis industry has offered consumers multiple great choices to get their pre-rolls.
Perfectly packaged pre-rolls can help pre-roll businesses to attract their target audience and boost their sales. As the saying goes, “desperate times call for desperate measures,” so we bring you these 8 great packaging secrets to consider in your business plan to double the pre-roll sales. All these packaging secrets are tried and tested; and will indeed help you out in boosting your business.
