Ready to package your product? Though you shouldn’t judge a book by its cover, consumers do.
Research reveals that 72% of shoppers pay attention to packaging when deciding on a purchase. Make your packaging stand out against your competition!
Read on to learn six food packaging mistakes to avoid when putting your product out on the market.
Think of labels on packaging as a resume for your product. If you cannot even get your packaging right, then what could be wrong with your food?
Do not allow any errors on your packaging for food. Double-check your grammar and any punctuation. Especially do not spell your brand wrong!
2. Incorrect Materials
Pay attention to the food you want to package. Nutrients, flavor, texture, and temperature all make a difference. Choosing the best agricultural packaging solutions can help extend the shelf life of your product.
Cheap plastic wrapping may change the taste of some foods. With others, you may want to make sure it upholds the integrity of the product, by not crushing it.
Freezer foods require ait tight packaging that will not allow freezer burn. While selling microwavable foods, you might want to consider packaging you can cook it in for convenience.
3. Excessive Packaging
Do not overpackage your food items. This creates waste and quite frankly, it annoys consumers.
Only use as much material as you need. It should cover your entire product with a tiny bit of wiggle room so that the material does not rip.
Sometimes, you will need outer packaging as well, to uphold the shape of the product. Just stay simple with it.
4. Difficult Wraps
Hungry people turn hangry when they cannot get to their food. Do not make consumers work for it, because next time, they will buy something that does not feel like a struggle to access.
To make food packaging easier to open:
- Perforations or tiny tear spots
- Gaping snack bags
- Easy peels
- Resealable seals
Opting for this easy-open packaging will avoid frustration and messes. Plus, it shows your customer that you kept them in mind.
Nobody likes to be lied to. Offering up false or misleading information on your packages will turn people away very quickly. Plus, inaccurate labeling can break the law.
Do not make false or unproven nutrition claims. Also, do not leave out information, like if the item tastes spicy.
Your graphics tell people about the product as well. Make sure they tell an accurate story.
Do not copycat your competition, no matter how ingenious their food packaging idea seems. This could quickly backfire.
Consumers may actually get confused and grab your competitor’s item when they meant to grab yours. Plus, this could land you a court date and hefty fine if the other party finds out and decides to sue you.
Don’t Make Food Packaging Mistakes
The wrapping you choose grabs consumers’ attention and briefs them on their potential buy. Do not make food packaging mistakes that could lose their loyalty.
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