6 Common Email Marketing Mistakes and How to Avoid Them

Did you know that 60% of companies don’t follow an email marketing strategy? If you’re wondering whether your email marketing is working or not then you’re in the right place.

Keep reading to learn the top six most common email marketing mistakes too many business make every day so you don’t make those same mistakes too.

1. Not Segmenting Your List

Sending emails to customers, not all emails are created equally. If you want your email open rates to rise then you must start separating who gets which emails. This is called segmenting your list, and when marketing with emails this strategy is a must.

Take the time to separate each email that you send to target specific groups of people. This will personalize each email and make them more valuable to your readers.

2. Over Mailing Your List

When you don’t segment your list you can alienate a large portion of your readers by sending them the information they’re not interested in. People’s inboxes are already overfull with information that they don’t want or need.

Don’t make more for them by sending them too many emails. This could lead to deleting you or worse, marking your email as spam.

3. Not Personalizing Your Emails

Nobody wants to be thought of as just another customer on your list. Today’s consumers want to feel like the brands they support to know them. This is why the rise of social media marketing has grown so rapidly.

In your email campaigns, you need to keep the relationship personal by using their name when you can. Additionally, use conditional tags to ensure that you don’t send sales emails to customers who’ve already bought that particular product. Marketing businesses online can feel impersonal when not done right, but when done right it can increase your email ROI quicklly.

4. Don’t Make Them Guess

Your emails must always end with a clear call to action. People are busy, they don’t want to have to think about what the next step should be. Clearly outline what you want them to do by linking to your latest article or video or encouraging them to schedule a discovery call.

If you’re unsure what call to action to include in your emails then you probably aren’t clear on what your goals are for your email marketing. In order to know if your emails are successful, you need to know what you want to get out of them.

5. Not Having Clearly Defined Goals for Your Email Campaigns

In fact, your email marketing goals begin long before your email campaigns. You must first start with who your target audience is and how you’ll attract them to sign up for your list. If you don’t start with your target audience you run the risk of building up a large audience that isn’t made up of potential buyers.

To ensure that you target the right audience for your email marketing list, follow these lead generation tips. You’re sure to hit your goals when you find your ideal buyer and encourage them to sign up for your emails.

6. Not Spending Enough Time on Your Subject Lines

Do you write out amazing emails and then quickly throw together the subject line? If so, then your open rates might be lacking.

Your email list subscribers don’t have time to open every email they receive. So, be sure that your subject lines are compelling enough to get your readers to open each email. And then follow up each compelling subject line with valuable content that will keep your readers looking forward to future emails.

Avoid These Common Email Marketing Mistakes and Win at Email Marketing

As you can see these common email marketing mistakes can make or break your email marketing ROI.

Be sure to bookmark this article and refer to it again as you work to improve your email marketing and increase your return on investment. For more great tips on this and other topics, check out the rest of our blog.