6 Actionable Tips for Successful Email Campaigns in 2022

Companies often start with minimal email marketing efforts, sending only promotional newsletters to customers and leads. However, as time goes by and businesses grow, email marketing strategies need to grow as well. 

Here are 6 tips that can help companies make successful email marketing campaigns in 2022.

6 Powerful Tips to Follow for Successful Email Campaigns

Get your paper and pen ready, the following tips will skyrocket the success of your email campaigns in 2022. 

1. Offer personalized experiences

If you’re not personalizing your emails in 2022, you’re greatly missing out on high conversions and sales. According to email marketing statistics, personalizing emails is the top tactic marketers use to boost campaign performance.

You can offer personalized experiences by: 

• Crafting personalized subject lines. You can use a variation of a prospect’s name or company name through the help of merge tags.
• Recommending products based on previous purchases and including promotional codes based on purchase history to make an impact right away.
• Including dynamic content that adapts as per the conditions predefined. For instance, women are shown products that are suited to their gender.

2. Add social proof strategically

It’s a fact that we’re more likely to follow the lead of others than any other factor. This means that if we see people like us doing something – buying a product, making a decision – we will follow suit.  

You should benefit from this human behavior by including testimonials in emails from customers who have used your product or service to make a sale sound legitimate. This tactic is especially useful for B2B companies looking to generate leads.

You can add social proof in emails through the following ways: 

• Including customer testimonials
• Mentioning usage numbers of certain products
• Featuring industry awards that you’ve won
• Including any press mentions

3. Make emails visual

You must have heard the famous saying, “Images speak louder than words.” Truth be told, this phrase is a fact. In the case when copy fails, it is visual elements in emails that come to your rescue. This is because the human brain decodes visuals 60,000 times faster than text.

Include at least 1 image within your email that directly relates to your sales pitch or service offering. You can step it up by including interactive elements, like videos, carousels, animated buttons, etc., in emails to truly leave a lasting impression. 

4.  Include action-driven Call To Action (CTA) buttons

Make it more convenient for readers to convert by offering a direct CTA at the end of your emails instead of forcing them to go through unnecessary steps such as clicking “read more” or “visit site.” Remember that you only have some seconds before the user makes up his/her mind, so if your CTA doesn’t stand out, then they might end up not following it.

In a sea of irrelevant CTA buttons, our recommendation is to write action-driven CTA copy. They cut out the fluff and only mention the action that is needed. Hence, increasing your conversions and comprehension for your customers. 

Examples of action-driven CTA buttons include;

• Talk to us
• Join the cause
• Book a demo
• Start free trial
• Book a consultation

5. Make A/B testing your friend

In 2022, let’s change our habit of sending email campaigns and then hoping for the best. Savvy marketers track the progress of their campaigns effectively through A/B testing. The latter is not a complicated process. You take 1 variable, e.g., subject lines, make 2 versions of it and send it to 2 halves of your audience. You then stick to the variable type that performs better. 

Let’s continue with our example of subject lines. You can’t actually know which subject lines are performing better without running some tests. 

For example, sending out an email with “Free Shipping” in the subject line on Cyber Monday makes sense. So you send 2 subject lines of the same email, one with free shipping and one without. Let’s say the one that included this incentive witnessed a higher open rate. So, you’ll stick with free shipping whenever sending holiday emails. 

6. Make your emails mobile-friendly

You have to understand that more and more people are reading their emails on smartphones, so if the content of your messages doesn’t appear properly on a mobile device, then they will just get frustrated and delete it. 

There are multiple factors you need to track when making email designs responsive. Our suggestion is that you take the easy (read: effective) way out by using responsive email templates. They are already optimized to display well across multiple screens and email clients, so you don’t have to put in any hard work. 

Wrap Up

These tips will help you make your email campaigns more engaging and enticing for customers in 2022. These rules are applicable no matter what industry you operate in, so don’t hesitate to start experimenting with some of them. 

Got any tips to add?